We have great pleasure in presenting First edition “Technology Driven Business Strategies” written for students of PG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to pro vide the students with thorough understanding of Technology Driven Business Strategies. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Module – 1 Digital Transformation Foundations
Introduction
Digital Transformation
Definition of Digital Transformation
Characteristics of Digital Transformation
Drivers of Digital Transformation
Barriers of Digital Transformation
Impact on Business Models
Platform Business Models
Digital Ecosystems
Competitive Advantage
Leveraging Technology for Differentiation and Market Leadership
Managing Digital Transformation
Assessing Organizational Readiness
Digital Maturity Models
Change Management Frameworks for Digital Initiatives
Digital Transformation Metrics and KPIs
Risk Management in Digital Transformation Future Trends
Strategic Implications
Emerging Technologies: AI, Blockchain
AR/VR and their Potential Business Impact
The Future of Work
Changing Job Roles
Digital Skills
Automation
Strategic Implications
Adapting to Change
Building a Digital-first Organization
Building a Digital Culture
Fostering Innovation
Experimentation and data-driven Decision-making
Multiple Choice Questions
Review Questions
Module – 2 Technology-Driven Finance Strategies
Introduction
Fintech Foundations
Fintech Overview
Definition
Scope
Key Drivers
Impact of Fintech on Traditional Financial Institutions
Core Technologies
Blockchain
AI
Cloud Computing
Big Data in Finance
RegTech
Fintech Applications
Digital Payments
Real-time Payment Systems
Decentralized Finance (DeFi) Applications
Central Bank Digital Currencies (CBDCs)
Online Lending:
P2P Lending
Crowdfunding
Alternative Financing
Robo-Advisors
Automated Wealth Management
Algorithmic Investing
Insurtech
Impact of Technology on Insurance Platforms and Processes
Future of Banking
Open Banking
Challenger Banks
Neobanks
Banking-as-a-Service (BaaS)
Multiple Choice Questions
Review Questions
Module – 3 Technology-Driven Marketing Strategies
Introduction
Digital Marketing Foundations
Digital Marketing Landscape Overview
Multichannel and Omnichannel Strategies
Website Analytics
Performance Analytics
Digital Strategy
Target Audience
Goals
Channel Selection
Cohesive Strategy
Data & Automation
AI in Marketing
Personalization
Automation
Voice Search Optimization
Augmented Reality (AR) in Marketing
Customer Data Platforms (CDPs) Marketing
Automation Platforms
A/B Testing Methodologies
Conversion Rate Optimization
Customer Lifetime Value Analysis
Marketing Mix Modeling Future of Marketing
AI in Marketing: Personalized Recommendations
Chatbots
Content Creation
Influencer Marketing
Strategies and best Practices
Metaverse & Web3
Multiple Choice Questions
Review Questions
Module – 4 Technology-Driven Operations Strategies
Introduction
Foundations of Technology in Operations:
The Role of Technology in Optimizing Operational Processes
Automation and Robotics:
Impact on Manufacturing
Logistics and Service delivery
Supply Chain Management Technologies:
Improving Visibility efficiency
Resilience
Enterprise Resource Planning (ERP) Systems:
Integrating Business Processes and Data
Advanced Operational Technologies:
Internet of Things (IoT):
Applications in Manufacturing
Logistics
Asset Management
Additive Manufacturing (3D Printing)
Transforming Prototyping and Production
Digital Twin Technology
Artificial Intelligence (AI) in Operations:
Predictive Maintenance
Quality Control
Process Optimization
Future of Operations:
Industry 4.0:
The smart factory and its implications for
operations management
Sustainable Operations
Agile Operations
Zero-Touch Operations
Multiple Choice Questions
Review Questions
Module – 5 Data Analytics for Strategic Business
Decision Making
Introduction
Foundations of Data Analytics
Types of Analytics
Descriptive
Predictive
Prescriptive
Data Collection
Preparation Techniques
Real-time Analytics Systems
Edge Computing Applications Advanced Analytics Applications
Machine Learning in Business
Natural Language Processing Applications
Computer Vision in Business
MLOps Fundamentals
Predictive Modeling Techniques Business Intelligence and Visualization
Data Visualization Best Practices
Dashboard Design Principles
Data Storytelling Techniques
Business Intelligence Tools
Ethics and Governance
Data Governance Frameworks
Privacy Regulations
GDPR
THE DIGITAL PERSONAL DATA PROTECTION ACT, 2023
Multiple Choice Questions
Review Questions