Selling and Negotiation Skills
An age old theory claims `Sales is all about negotiations` while there is another school of thought which emphasizes on
Semester Economics
This book is written to provide basic knowledge about the application of economic laws to business processes. Besides, the title
Separation Technology
The book on “Separation Technology” is an entirely new approach to tackle the solid, Lucid and gaseous separation. These are
Service Management
This book is written recognizing the growing importance of services and the unique challenges faced by service managers. The management
Service Management Theory and Practices
This book is a collection of selected papers presented at the National Seminar, 2014 on the “Emerging Trends of Financial
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Indian marketers today are excited and facing challenges because of technology. Intensive, hyper competitive global business environment prevailing in the
Service Marketing (Sem 5, AP Univ)
We have great pleasure in presenting the first edition “Service Marketing” written for students of UG courses. The subject matter
Service Marketing Sem V (Mumbai Univ)
This textbook is for the students and professionals who recognise the vital role that Services play in the economy and
Service Operations Management : Towards Excellence
This book deals exclusively with the management of operations in service organizations, drawing parallels from manufacturing organizations wherever appropriate. The
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Travel for religious purpose, i.e., pilgrimage is an important aspect of lives of people around the world. India is a
Service Sector Management
The present book is about the organization, operation and growth of the service sectors in India. A student of BMS
Services Business Management (Pune Univ)
Due to increasing contribution of service industry in GDP of the world, it is necessary to understand the critical success
Services Management
People in advanced countries rely more on services. Developing countries like India are also relying more and more on service
Services Management (Bangalore Univ)
In this present book with adequate Indian examples, explained the different segments in the services sector that is conceptual backdrop
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Contents – 1. Services Marketing 2. Classification of Services 3. Services Marketing Management 4. Strategic Planning 5. Managing Demand and
Services Marketing
This book recognizing the growing importance of services and the unique challenges faced by service managers. The problems of Service
Services Marketing
India is projected to become third largest economy in the world by 2050. The service sector remained the key driving
Services Marketing
The days of getting an easy walkover in the business world are now over. Business goes where it is invited
Services Marketing
Services Marketing, has tried to analyze the services characters like intangibility, perishability, inseparability, variability which are very important for services
Services Marketing
An economy on the basis of its evolution can be divided into segments: Primary (Agriculture), Secondary (Manufacturing), and Teritiary (Services).