It is a great pleasure for presenting First Edition of Revised syllabus of the Book “Security in Computing” to the
₹ 398.00
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An age old theory claims `Sales is all about negotiations` while there is another school of thought which emphasizes on
₹ 675.00
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This book is written to provide basic knowledge about the application of economic laws to business processes. Besides, the title
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The book on “Separation Technology” is an entirely new approach to tackle the solid, Lucid and gaseous separation. These are
₹ 800.00
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This book is written recognizing the growing importance of services and the unique challenges faced by service managers. The management
₹ 340.00
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This book is a collection of selected papers presented at the National Seminar, 2014 on the “Emerging Trends of Financial
₹ 995.00
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Indian marketers today are excited and facing challenges because of technology. Intensive, hyper competitive global business environment prevailing in the
₹ 275.00
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We have great pleasure in presenting the first edition “Service Marketing” written for students of UG courses. The subject matter
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This textbook is for the students and professionals who recognise the vital role that Services play in the economy and
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This book deals exclusively with the management of operations in service organizations, drawing parallels from manufacturing organizations wherever appropriate. The
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Travel for religious purpose, i.e., pilgrimage is an important aspect of lives of people around the world. India is a
₹ 950.00
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The present book is about the organization, operation and growth of the service sectors in India. A student of BMS
₹ 350.00
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Due to increasing contribution of service industry in GDP of the world, it is necessary to understand the critical success
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People in advanced countries rely more on services. Developing countries like India are also relying more and more on service
₹ 160.00
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In this present book with adequate Indian examples, explained the different segments in the services sector that is conceptual backdrop
₹ 170.00 – ₹ 998.00
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Contents – 1. Services Marketing 2. Classification of Services 3. Services Marketing Management 4. Strategic Planning 5. Managing Demand and
₹ 400.00 – ₹ 1,595.00
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This book recognizing the growing importance of services and the unique challenges faced by service managers. The problems of Service
₹ 600.00 – ₹ 995.00
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India is projected to become third largest economy in the world by 2050. The service sector remained the key driving
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The days of getting an easy walkover in the business world are now over. Business goes where it is invited
₹ 1,098.00 – ₹ 1,500.00
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Services Marketing, has tried to analyze the services characters like intangibility, perishability, inseparability, variability which are very important for services
₹ 225.00
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