Business Research Methods (Sem 5, BBA Nagpur Univ)

We have great pleasure in presenting First edition “Business Research Methods” written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Business Research Methods. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.

Contents –

Unit – 1 Introduction to Research, Research Process and Design
Introduction
Meaning of Research
Objectives of Research
Types of Research
Steps in Research Process
Types of Research Design
Unit – 2 Sampling Technique
Introduction
Population
Sampling Frame
Sample
Sampling Distribution
Sampling Errors
Non-sampling Errors
Probability Sampling
Non-Probability Sampling
Unit – 3 Data Collection Method
Introduction
Primary Data
Secondary Data
Methods of Primary Data Collection
Methods of Secondary Data Collection
Scales of Measurement
Questionnaire Designing
Unit – 4 Analysis and Report Writing
Introduction
Data Preparation
Descriptive Statistics
Inferential Statistics
Key Elements of Report Writing
Formatting
Referencing