We have great pleasure in presenting First edition “Business Research Methods” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Business Research Methods. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Unit – 1 Introduction to Research, Research Process and Design
Introduction
Meaning of Research
Objectives of Research
Types of Research
Steps in Research Process
Types of Research Design
Unit – 2 Sampling Technique
Introduction
Population
Sampling Frame
Sample
Sampling Distribution
Sampling Errors
Non-sampling Errors
Probability Sampling
Non-Probability Sampling
Unit – 3 Data Collection Method
Introduction
Primary Data
Secondary Data
Methods of Primary Data Collection
Methods of Secondary Data Collection
Scales of Measurement
Questionnaire Designing
Unit – 4 Analysis and Report Writing
Introduction
Data Preparation
Descriptive Statistics
Inferential Statistics
Key Elements of Report Writing
Formatting
Referencing
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