Consumer Behaviour and Emerging Practices in Marketing

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Marketing is increasingly becoming important in today`s competitive global village. At the same time, marketing is undergoing profound changes, both

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Contemporary Issues in Indian Society

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As we are all aware, the nutrition aspect within the female upbringing is a matter of serious concern, especially in

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Contribution of the Jains to the Cultural Life of Bombay (1900–2000)

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The book Contribution of the Jains to the Cultural Life of Bombay (1900–2000) traces the history of the Jain community in

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Contributions of Jains to the Economic and Socio-cultural Development of the City of Bombay (1860-1960)

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It gives great pleasure to present my doctoral study titled “Contribution of the Jains to the Economic and Socio-cultural Development

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Corporate Governance In The Indian Banking and Financial Sector

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Corporate Governance against the backdrop of globalisation has become a delicate and onerous take for survival as well as for

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Course Book of Aquaponics

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The Aquaponics is the only farming system that guarantees food security for the present and the future generations. It is

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Covenant With Eyes

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‘COVENANT WITH EYES’, deals with some of the doctrines of Christian faith. This is a non-controversial and very interesting stuff

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COVID-19 Challenges and Opportunities for the Indian Economy

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Besides being a concern of global health, COVID-19 has put significant impact on health of the economy at a global

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Covidonomics: Economic Resilience Amidst Covid

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It is with immense pleasure we bring into the hands of the readers, the collection of Research Articles on “Covidonomics:

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Critical Appreciation of Songs of Soul and Soil

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The present book The Critical Appreciation of Songs of Soul and Soil is a remarkable analysis of an anthology, Songs

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Critical Evaluation of the Gita-Rahasya

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The centenary year of Lokamanya Tilak’s demise is being observed during 2020-2021. We know him as a statesman, journalist, leader

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Current Status of Indian Fruit Processing Industry vis-a-vis Brazil

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An economy at large will thrive when all the major industries will perform to their fullest potential. The industry will

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Customer Relationship Management

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In the dynamic and competitive landscape of today’s business world, building and nurturing strong relationships with customers has emerged as

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Customer Value Starvation Can Kill

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Customer value starvation is a common disease in companies, both small and large – which is difficult to diagnose. It

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Customer Value Starvation Can Kill – Student

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Type: Student

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Dalits and Democracy

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Indian democracy has been acclaimed for ensuring a peaceful change of governments (both at the centre and in most states

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Death Penalty: Law and the Justice System in India

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World has travelled far from the punitive approach to the crime towards the reformative approach in the contemporary times. But

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