Managing Business through Digital Marketing in the Globalized Era
In past, was concept of marketing is restricted with only 4Ps, i.e., Product, Promotion, Price and Place. Conventional Marketing Technique
Managing Business Through Financial Innovation in The Globalised Era
Nowadays, sustainability is a major problem in any of the industries. Innovative finance is a concept which provides the way
Managing Developments in Developing Countries
The Coverage of the book “Managing Developments in Developing countries” is very broad and interdisciplinary in nature. It aims at
Managing The Knowledge Economy For Regional Development
It is a matter of great pride and honour to bring forth this conference volume, on the occasion of CIMS
Mental Health, Quality of Life and Relational World of Slum Dwellers
This book is the outcome of a Ph.D. thesis done by the author. The problem of slum dwellers living in
Mergers and Acquisitions in Indian Banking Sector – A Study of Selected Banks
The policy of Liberalisation, Privatisation and Globalisation (LPG) of economy has exposed the corporations to domestic and global competitions. Low-cost
Microfinance Self-Employment and Poverty Alleviation
In recent times, microfinance has been proposed as a strategy for self-employment through the promotion of micro-enterprises. It is looked
Money, Income, Prices in 19th Century India
Monetary history deals with the course of money, prices, interest rates, exchange rate, nominal and real incomes, related fiscal and
Mountain Agriculture and Sustainable Livelihood
The livelihoods of around 10 per cent of the world population are based on the mountain resources such as agricultural
Multidimensional Growth for Economic Development – A Dream
Main focus has been to analyse, evaluate, comprehend and rediscover the opportunities in the various sectors of Indian Economy alongside
New Horizons in Research
The book covers research papers in different areas of management. The topics covered include investment, green marketing, e-learning, e-commerce, tourism
Noble Economics
This book is an attempt, probably among the first, at a critical history of post-Second War Economic Analysis centering on
NPA Legislations In India: Law And Finance Series
Non-Performing Assets (“NPAs”) have wreaked havoc upon the economic health of the country since long. This is evident from the
On Philosophising, Philosphers, Philosophy and New Vistas in Applied Philosophy
Philosophy is interesting for all but it is understood differently. The attempt is to present it, upto a certain extent,
Organisation Development Interventions on Work Practices in Institut Superieur Pedagogique De Gitwe (ISPG) in Ruhango, Rwanda, East African Community
This book deals with organisation development interventions on work practices within Institut Superieur Pedagogique de Gitwe (ISPG) located in Ruhango
Participation and Position of Women Uprising of 1857: Redefinition of Social Status Then and Now
The participation of women in the Revolt of 1857 is still an area that needed to be explored and researched.
Personality, Motivational Needs and Leadership Effectiveness of Indian Managers: an Exploratory Study in an Organizational Setting
People generally ask that, “Do managers need to possess specific personality traits to be effective in their job? Do managers
Perspectives on Maharashtra`s Economy
The economy of the state of Maharashtra has come under intense scrutiny of late. As one of the leading states
Philosophy of Vinoba Bhave
Vinoba is one of the few pearls in the Asrama. They do not come like others to be blessed by
Placebo–Placebo, Nocebo–Nocebo, Placebo–Nocebo, and Nocebo–Placebo Effects: A Review of Eastern and Western Perspectives
By analysing placebo and nocebo effects via the prisms of classical conditioning, operant conditioning, and expectation effects, this study seeks