A Course in Conversational Skills (Sem 3, AP Univ)

The book emphasizes a strong value-orientation perspective and its effect on intercultural encounters. It also addresses the complex role of

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A Text Book of Microbiology – I (Introductory Microbiology)

The Present Volume has been revised in tune with the latest syllabus (2008) of Universities of Andhra Pradesh. Book Content

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Accounting and Auditing Standards (AP Univ)

This book entitled as a “Accounting and Auditing Standards” is written for degree students of UG courses. The related matters

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Accounting for Government Entities (AP Univ)

This book entitled as a “Accounting for Government Entities” is written for degree students of UG courses. The related matters

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Accounting for Managers (AP Univ)

Indeed, much benefit could be derived from centralizing the teaching of basic accounting in one course in one department, which,

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Accounting For Service Organisations (AP Univ)

The book on “Accounting for Service Organisations” is tailormade to meet the requirements of contents of the new syllabi of

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Advanced Accounting (Sem 3, Andhra Univ)

We have great pleasure in presenting the first edition “Advanced Accounting” written for students of UG courses. The subject matter

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Advertising (Sem 2, AP Univ)

We have great pleasure in presenting the first edition “Advertising” written for students of UG courses. The subject matter is

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Advertising and Media Planning (AP Univ)

Indian marketers today are excited and are facing challenges because of technology intensive, hyper competitive global business environment prevailing in

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Advertising and Media Planning (Sem 5, AP Univ)

We have great pleasure in presenting the first edition “Advertising and Media Planning” written for students of UG courses. The

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Analytical Skills (AP Univ)

We have great pleasure in presenting First edition “Analytical Skills” written for students of UG courses. The related matters are

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Analytical Skills (Sem 3, AP Univ)

We have great pleasure in presenting the first edition “Analytical Skills” written for students of UG courses. The subject matter

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Auditing (AP Univ)

We have great pleasure in presenting the book “Auditing” written for students of UG courses. The subject matter is written

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B.Sc. Statistics – II (AP Univ)

A sincere attempt has been made to prepare a text to meet the requirements of B.A./B.Sc. 1st Year, 2nd Semester

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Banking Theory and Practice (AP Univ)

The study of banking is receiving an increasing attention in recent times at the hands of academicians necessitating its inclusion

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Banking Theory and Practice (Sem 2, AP Univ)

The study of banking is receiving an increasing attention in recent times at the hands of academicians necessitating its inclusion

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Basic Circuit Theory

A Text book titled “BASIC CIRCUIT THEORT” intends to cater the need of students of B.Sc. Electronics 1st semester. It

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Basic Computer Applications (Andhra Pradesh Univ)

We have great pleasure in presenting the first edition “Basic Computer Applications” written for students of UG courses. The subject

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Brand Management (AP Univ)

We have a great pleasure in presenting first edition “Brand Management” written for students of UG courses. The related matters

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