We have great pleasure in presenting First edition “Business Intelligence” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Business Intelligence. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Unit – 1 Introduction to Business Intelligence
Introduction
Definition of AI
Meaning of AI
History of AI
Evolution of AI
Basic Concepts:
Data
Algorithms
Machine Learning
Types of AI
Narrow AI vs. General AI
Benefits of AI
Challenges of AI in Business
Review Questions
Unit – 2 AI in Business Applications
Introduction
Role of AI in Commerce and Management
AI in Customer Relationship Management (CRM)
AI in Marketing
Chatbots
Personalized Recommendations
AI in Finance
Basic Concepts in Fraud Detection and Risk Management
AI in Human Resources
Resume Screening
Employee Engagement
Review Questions
Unit – 3 AI and Decision-Making in Business
Introduction
AI in Business Analytics
Overview of Predictive
Descriptive Analytics
Basics of Automation
Process Optimization
Introduction to AI in Supply Chain and Logistics
AI in Retail
Inventory Management
Demand Forecasting
Review Questions
Unit – 4 Ethical and Legal Aspects of AI in Business
Introduction
Ethical Issues in AI
Bias
Privacy
Transparency
Social and Economic Impact of AI
Overview of AI Regulations and Compliance
Cyber Security and Data Protection
Ethical Practices in Man-Machine Relationships
Review Questions
Unit – 5 Future Trends in AI and Business
Introduction
The Future of AI in Business
Opportunities and Risks
AI in Small and Medium Enterprises (SMEs)
Introduction to Emerging Technologies
Internet of Things (IoT) and AI
Role of AI in Sustainable Business Practices
Review Questions
Skill Development Activities