We have great pleasure in presenting First edition “Business Research Methodology” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Business Research Methodology. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Module – 1 Fundamentals of Research
Introduction
Meaning of Research
Definitions of Research
Characteristics of Research
Objectives of Research
Types of Research
Research Approaches
Induction and Deduction
Ethical Issues in Research
Plagiarism
Types of Plagiarism
Steps in Research Process
Problem Formulation
Criteria of Good Research Problem
Sources of Problems
Selection and Definition of Research Objectives
Review Questions
Module – 2 Review of Literature
Introduction
Meaning of Literature Review
Importance Literature Review
Purpose of Literature Review
Types of Literature Review
Sources of Literature Review
Process in Conducting Literature Review
Search Strategy
Note-Taking
Synthesizing and Evaluating Literature
AI Tools for Literature Review
Zotero
Mendeley
Connected Papers
Scholarcy
Semantic Scholar Research Rabbit
Research Gaps
Types of Research Gaps
Review Questions
Module – 3 Research Design
Introduction
Meaning of Research Design
Characteristics of Research Design
Significance of Research Design
Types of Research Design
Exploratory Research Design
Descriptive Research Design
Causal Research Design
Components of Research Design
Variables
Meaning of Variables
Types of Variables
Dependent Variables
Independent Variables
Discrete Variables
Continuous Variables
Extraneous Control Variables
Mediating Variables
Moderating Variables
Numerical Variables
Categorical Variables
Sampling
Meaning of Sample
Sampling Frams
Sampling Error
Sample Size
Characteristics of a Good Sample
Types of Sampling
Probability and Non-Probability
Sampling and Non Sampling Errors
Hypothesis
Meaning of Hypothesis
Formulation of Hypothesis
Characteristics of Hypothesis
Basics Concepts Relating to Hypothesis Testing
Types of Hypothesis Testing
Review Questions
Module – 4 Data Collection and Hypotheses Testing
Introduction
Data Collection
Primary Data
Observations
Interviews
Questionnaires
Focus Groups
Secondary Data
Government Portals (MOSPI, RBI, SEBI)
Reports (CMIE, ASSOCHAM, FICCI)
Journals
News Archives
AI-powered Data Collection
Chatbots
Google Forms
Typeform
KoboToolbox
Hypothesis Testing
Steps in Testing of Hypothesis
Level of Significance
Chi Square Test
T-Test
Z-Test
Using Excel/SPSS
Review Questions
Module – 5 Data Analysis and Report Writing
Introduction
Meaning of Data Analysis
Steps in Data Analysis
Classification and Tabulation
Types of Data Analysis
Descriptive Data Analysis
Inferential Data Analysis
Qualitative Data Analysis
Quantitative Data Analysis
Basic Descriptive Tools in Excel or SPSS:
(Mean, Median, Mode, SD).
Graphical Representations using Excel/SPSS
Bar Charts, Pie Charts, Histograms.
Introduction to AI Tools for Analysis
ChatGPT
MonkeyLearn
Orange Data Mining
Report Writing
Meaning of Report Writing
Purpose of Report Writing
Types of Research Reports
Report Sections
Abstract
Introduction
Methodology
Data Analysis
Writing Bibliography
Writing Bibliography
APA format
MLA format
Review Questions
