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Marketing Management (Sem 1, Bangalore Univ (NEP))

275.00

SKU: b89f05ef7afb Category:

We have great pleasure in presenting First edition “Marketing Management” written for students of UG courses. The related matters are written in a simple and easily understandable.

The volume is an attempt to provide the students with thorough understanding of Marketing Management. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students interest.

 

Contents –

1. Fundamentals of Marketing
2. Marketing Mix and Legal Aspects of Marketing
3. Consumer Behaviour
4. Marketing Strategies
5. Market Research and Innovations

ISBN

Edition

First

Year of publication

2021

Pages

244

Weight

318 (In Grams)

Student Dollar Price

11

Type

Author

Chetana M.R.,

Niveditha K.,

Tamil Selvan V.

Publisher

Vision Book House