Prof. Pulapa Subba Rao is from Vangalapudi, near Rajahmundry, AP, India and has acquired Ph.D. degree in Commerce and Management area from Andhra University and has taught various courses in the areas of Commerce and Management. He is a teacher, researcher, trainer, consultant, academic administrator and author in the areas of commerce, business and management, with a blend of national and international systems and cultures. He worked as Vice-Chancellor, Millennium University, Blantyre, Republic of Malawi and Oriental University, Indore, India. He worked earlier as Pro Vice-Chancellor, Director-Academic Audit and Founding Professor of Business Administration, the University of Papua New Guinea and Professor, Dean and Head, SK Institute of Management, Sri Krishnadevaraya University, Ananthapur, AP, India. He also worked at the University of Asmara, Eritrea, Sri Sathya Sai Institute of Higher Learning, Prasanthinilayam, and PG Department of Commerce, Sir CRR College, Eluru, AP, India. He was the recipient of National Merit Scholarship from the Government of India, ‘Meritorious Teacher, Award from the Government of AP, India, Best Paper Award and Member of the Order of the LOGOHU Award from the Government of Papua New Guinea for the service to the community and Higher Education through contributing to teaching, research and community out-reach. He was the President of India Association of PNG Inc. during 2005-06. He has been a Fellow and a Member of Executive Council of various professional organisations in Papua New Guinea and Australia.