Selling and Negotiation Skills
An age old theory claims `Sales is all about negotiations` while there is another school of thought which emphasizes on
Service Marketing Sem V (Mumbai Univ)
This textbook is for the students and professionals who recognise the vital role that Services play in the economy and
Service Sector Management
The present book is about the organization, operation and growth of the service sectors in India. A student of BMS
Social Media and Communication (Mumbai Univ)
We are delighted to present this book, “Social Media and Communication.” Recognizing the growing significance of social media in every
Social Psychology
This textbook is written as per the revised syllabus introduced from the academic year 2009-2010. It contains a total of
Sociology (Sem 3, B.L.S.LL.B, Mumbai Univ)
The book offers a comprehensive exploration of the core Concepts, Theories, and Applications of Sociology, emphasizing its relevance to law
Soft Skill Development (Sem I, Mumbai Univ)
It gives us an immense pleasure to present the First Edition of “Soft Skill Development” to the teachers and students
Software Project Mangement (B.Sc. (IT), Sem V) (Mumbai Univ)
Software Project Management (SPM) is the discipline of organizing and managing resources in such a way that project is completed
Software Testing (Mumbai Uni)
First Edition of book on “Software Testing” strictly based on the revised syllabus of Mumbai University. The book is written
Software Testing and Quality Assurance (Mumbai Univ)
Software engineering is the only engineering discipline where product testing is a major technical and organizational concern, as well as
Sports Journalism (Sem 6, BAMMC Mumbai Univ)
Sports Journalism introduces students to sports reporting careers and to the writing style sports writers and media relations professionals use.
Strategic Cost Management
At the beginning of the twenty-first century, changes in the business environment have profoundly affected cost accounting and cost management.
Strategic Financial Management (Mumbai Univ)
This book is user-friendly and different. As one goes through the book, one will feel the difference, and this will
Strategic Human Resource Management and HR Policies (Mumbai Univ)
This book ‘Strategic Human Resource Management and HR Policies’ is written keeping in mind the current global HR scenario. This
Strategic Management – Sem V (Mumbai Univ)
We are happy to present the book “Strategic Management” to the students of Semester V of T.Y. BBI to the
Strategic Management (Mumbai Univ)
The economic liberalization which unleashed the competitive forces has vastly changed business scenario in India. To survive in the new
Strategic Management (Sem 3, BMS Mumbai Univ)
The book “Strategic Management” as per the revised syllabus of Mumbai University, to the students of Semester III of S.Y.BMS.,
Strategic Management (Sem 6, BBI Mumbai Univ)
The book “Strategic Management” to the students of Semester VI of T.Y. BBI, to the teachers and the readers. This
Stress Management Sem V (Mumbai Univ)
Stress Management this book is based on the new syllabus for Semester V – TYBMS, Mumbai University. The main objective
Talent and Competency Management Sem V (Mumbai Univ)
“I am convinced that nothing we do is more important than hiring and developing people. At the end of the