Quantitative Methods (Mumbai Univ)

It is a matter of great pleasure to present this new edition of the book on Quantitative Methods to the

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Radio and Television (Mumbai Univ)

Radio and Television are the positive most inseparable mediums of the evolution of any society. Media is the mirror of

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Recent Trends in Accounting – II (Sem 2, BCom Mumbai Univ)

The field of accounting is rapidly evolving, with a significant shift towards recognizing human capital as a vital asset and

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Recruitment and Selection

Recruitment of talented employees is an essential part of any company’s ability to maintain success and ensure the achievement of

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Recruitment and Selection (Sem 3, BCom Mumbai Univ)

We have great pleasure in presenting First edition “Recruitment & Selection” written for students of UG courses. The related matters

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Reproting (Sem V, BAMMC Mumbai Univ)

Reporting in a Multimedia World offers a through overview of the core skills journalists need for the 21st century. “Where

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Research Methodology in Accounting and Finance (Mumbai Univ)

Research Methodology is a very interesting, important and a requisite subject for any course as it gives insight on how

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Research Methodology Sem V (Mumbai Univ)

It is a matter of great pleasure to present a book on Research Methodology to the students and teachers fraternity

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Retail Management (BMS Mumbai Univ)

It gives us a great pleasure to present the first edition of the book on “Retail Management”. This book is

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Retail Management (Sem 6, BMS Mumbai Univ)

Retail Management focuses on key strategic issues with and emphasis on financial considerations and implementation through merchandise and store management.

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Risk Management (Sem 6, BMS Mumbai Univ)

I earnestly hope that the book will make the complicated but very enlightening Subject of ‘Risk Management’ simple to understand

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Rural Marketing (Sem 4, BMS Mumbai Univ)

Great pleasure to present the New edition (as per Revised Syllabus) of the text book on “Rural Marketing” to the

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Sales and Distribution Management (Sem V – Mumbai Univ)

The book on Sales and Distribution Management to the students of Bachelor of Management Studies. This book is written on

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Security Analysis and Portfolio Management (Sem 5, BBI Mumbai Univ)

This book “Security Analysis and Portfolio Management” to the students of T.Y. BBI, Vth semester. In this edition, an effect

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Security in Computing (Mumbai Univ)

It is a great pleasure for presenting First Edition of Revised syllabus of the Book “Security in Computing” to the

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Selling and Negotiation Skills

An age old theory claims `Sales is all about negotiations` while there is another school of thought which emphasizes on

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Service Marketing Sem V (Mumbai Univ)

This textbook is for the students and professionals who recognise the vital role that Services play in the economy and

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Service Sector Management

The present book is about the organization, operation and growth of the service sectors in India. A student of BMS

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Services Marketing (Sem 3, MBA Pune Univ)

In today’s rapidly evolving business landscape, the service sector plays a pivotal role in driving economic growth and shaping customer

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Social Media and Communication (Mumbai Univ)

We are delighted to present this book, “Social Media and Communication.” Recognizing the growing significance of social media in every

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