Market Analytics in Economics (Sem 2, BCom Mumbai Univ)
We are delighted to present the book ‘Market Analytics in Economics’ for First Year B.Com. students, Semester-II, a mandatory 2-credit
Marketing Ethics (Sem 5, BCom Mumbai Univ)
It gives us immense pleasure to present the First Edition of Marketing Ethics, which has been carefully developed to align
Marketing in Banking and Insurance (Mumbai Univ)
It gives us great pleasure to present the First Edition of the text book on “Marketing in Banking and Insurance”
Marketing Mix -I (Sem 1, BCom, Mumbai Univ)
In an ever-evolving business environment, understanding the marketing mix—the cornerstone of marketing strategy—has never been more critical. As businesses navigate
Marketing Mix – II (Sem 2, BCom Mumbai Univ)
The marketing mix, often referred to as the 4Ps—Product, Price, Place, and Promotion—forms the foundation of any successful marketing strategy.
Marketing Research (Sem 3, BCom Mumbai Univ)
We have great pleasure in presenting First edition “Marketing Research” written for students of UG courses. The related matters are
Mass Media Research
This book is an attempt by me, to cover the SYBMM syllabus prescribed for Mass Media Research by the University
Mathematical and Statistical Techniques – II (Mumbai Univ)
We are very happy to present “Mathematical and Statistical Techniques – II” to the students of F.Y. B.Com. (Semester II).
Mathematical and Statistical Techniques (Mumbai Univ)
We are very happy to present “Mathematical and Statistical Techniques” to the students of F.Y. B.Com. (Semester I). The book
Mathematical Methods for Physics (Sem 3, BSc Mumbai Univ)
We are pleased to present this book titled “Mathematical Methods for Physics” for Semester III undergraduate students majoring in Physics
Media Planning & Management Sem VI (Mumbai Univ)
The media landscape as we know it today would have been unfathomable and unimaginable only a decade ago. Media affects
Media Studies (Mumbai Univ)
It gives me immunse pleasure to present this First Edition of “Media Studies”to the teachers and students of BAMMC Second
Media, Gender & Culture (Mumbai Univ)
We are extremely pleased to present this book of Media, Gender and Culture to the students of F.Y.B.A.M.M.C This book
Medicines in Everyday Life (Sem 1, Mumbai Univ)
The Present book entitled “Medicine in Everyday Life”. The book is an introduction to provide information on commonly used medicines.
Merchant Banking Sem IV (Mumbai Univ)
Merchant bankers are the important aspect in mobilisation of debt for the companies. For such capitalisation, debt planning is required
Mergers, Acquisitions and Corporate Restructuring
This book is an unique presentation of subject matter in an orderly manner. It is a student friendly book and
Micro Economics – II (Sem 2, B.A. (Eco), Mumbai Univ)
Author is pleased to present the book on “Micro Economics – II” (This Course is also Applicable to the Students
Micro Economics Paper – I
“Micro Economics Paper – I”, this book is designed to enable the students to understand the subject. The book is
Micro Economics Paper – I (Accounting and Finance)
“Micro Economics Paper – I”, this book is designed to enable the students to understand the subject. The book is
Microeconomics – II (Sem 2, Mumbai Univ)
This book explores the contents of Microeconomics relating to the syllabus of Microeconomics – II (Total Credit: 4) – B.Com.