Human Resource Management (Pune Univ)
During the past three decades, the Personnel function has witnessed dramatic change. Widespread usage of the term ‘HRM’ in place
Legal Aspects of Business (Pune Univ)
There is no dearth of books on Business Law, especially for the management courses. Yet this attempt can be distinguished
Managerial Economics (Pune Univ)
It gives us an immense pleasure and privilege to present this book of “Managerial Economics” (Economic Analysis for Business Decision)
Marketing Management (Pune Univ)
Learning theories and concepts without knowing their practice or application is of little use. It is one thing obtaining an
Organisational Behaviour (Pune Univ)
Intensified competition among domestic private and public sector companies and multinational companies consequent upon globalisation, economic boom and recessionary conditions
Principles of Marketing (Pune Univ.)
It gives us immense pleasure to put forth a book entitled as “Principles of Marketing”, strictly compiled as per the
Services Business Management (Pune Univ)
Due to increasing contribution of service industry in GDP of the world, it is necessary to understand the critical success
Software Engineering (Sem 3, Pune Univ)
We take and Opportunity to present this book on “Software Engineering” to the Second Year students of BBA (CA) Semester
Strategic Management (Sem 3, Pune Univ)
Businesses today are operating in a VUCA world; the environment in which they are operating is very dynamic and complex.