We have great pleasure in presenting First edition “International Business Environment” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of International Business Environment. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
Unit – 1 Introduction to International Business
Introduction
Meaning of International Business
Definition of International Business
International Business Environment
Meaning of International Business Environment
Definition of International Business Environment
Importance of International Business Environment
Features of International Business Environment
Micro Environment (PESTLE)
Macro Environment (PESTLE)
Approaches to International Business
Stages of Internationalization
Modes of Entry
Ripple effects of Globalization
Multinational Corporations
Advantages to Host and Home Countries
Criticisms of MNC’s
India’s Presence in Global Business
Review Questions
Unit – 2 Political Environment & Legal Environment
Introduction
Political Environment
Meaning of Political Environment
Features of Political Risk
Sources of Political Risk
Types of Political Risk
Remedial Measures to be Undertaken by MNC to Tackle Political Risk
Legal Environment
Systems of Law
International Disputes
Dispute Settlement Mechanisms
Resolution Implications for International Manager
Review Questions
Unit – 3 Socio-Cultural Environment
Introduction
Social Environment
Meaning of Social Environment
Need for Social Environment
Importance of Social Environment
Impact of Social Environment on International Trade
Culture
Meaning of Culture
Features of Culture
Elements of Culture
Language
Religion
Education
Aesthetics
Attitudes
Multiculturalism
Managing Multiculturalism
Indian Culture
Impact of Global Culture on Indian Culture
Cross Cultural Communication
Hofstede’s Cultural Dimensions Theory
Review Questions
Unit – 4 Economic & Financial Environment
Introduction
Economic Environment
Meaning of Economic Environment
Importance of Economic Environment
Economic Policies
Discretionary Policy and Policy Rules
Macro Economic Factors affecting Investment Decisions
Foreign Investments Sources
Foreign Direct Investment (FDI)
Factors influencing FDI
Inbound FDI
Outbound FDI
Foreign Portfolio Investment (FPI)
FPI Vs FDI
Advantages
Disadvantages of Inflow and Outflow of Capital
Review Questions
Unit – 5 Natural & Technological Environment
Introduction
Natural Environment
Meaning of Natural Environment
Importance of Natural Environment
Evaluation of Interaction between Foreign
Trade and Environment
Green Business
Sustainability Strategies
Essential Characteristics
Green Business Practices
Ecomarks
EIS
EMP
ISO 14000
Information Technology
Impact of Information Technology on International Business
Role Played by Satellite Signals in Assisting
Government and Private Sectors
Review Questions
