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Mass Media Research

115.00

This book is an attempt by me, to cover the SYBMM syllabus prescribed for Mass Media Research by the University of Mumbai.

 

Contents –

1. Relevance, Scope of Mass Media Research and Role of Research in the Media
2 Steps Involved in the Research Process
3 Qualitative and Quantitative Research
4 Discovery of Research Problem, Identifying Dependent and Independent Variables, Developing Hypothesis
5 Concept, Types and uses of Research Designs
6 Data-Collection Methodology
7 Designing Questionnaire and Measurement Techniques
8 Sampling Process
9 Data Tabulation and Research Report Format
10 Application of Research in Mass Media
11 Introduction to Semiology
12 Content Analysis
Bibliography

ISBN

Edition

Fourth

Year of publication

2023

Pages

105

Weight

114 (In Grams)

Student Dollar Price

5

Type

Author

Prof. Kishwar Panna

Publisher

Himalaya pub