Marketing of Financial Services (AP Univ)
Indian marketers today are excited and are facing challenges because of technology intensive, hyper competitive global business environment prevalling in
Marketing of Industrial Goods
This book is drafted in accordance with the syllabus of Marketing of Industrial Goods of the BBM course of Bangalore
Marketing of Insurance Products (Bangalore Univ)
We have great pleasure in presenting the first edition “Marketing of Insurance Products” written for students of UG courses. The
Marketing of Service in Goobalized World
Services marketing is a wide subject to cover as it is both, business to consumer (B2C) and business to busitness
Marketing of Services (AP Univ)
Indian marketers today are excited and are facing challenges because of technology intensive, hyper competitive global business environment prevailing in
Marketing Principles and Management
`Marketing − Principles and Management` is intended for both graduate and post-graduate students who have courses on “Principles of Marketing
Marketing Principles and Practice
Marketing has raised the standard of living of people by bringing them in touch with products useful to them in
Marketing Research
Objectives and Specific Features of the Book The main objectives and features associated with writing this text book on Marketing
Marketing Research (Sem 4-Telangana Univ)
The book “Marketing Research” written for students of UG courses. The subject matter is written in a simple and easily
Marketing Research (Telangana Univ)
We have great pleasure in presenting the book “Marketing Research” written for students of UG courses. The subject matter is
Marketing Strategies and Applications
The importance of Marketing Strategy in Business / Industry is undeniable. As such, the subject and its basic concept are
Mass Communications and Media Studies
Several thousand newspapers and magazines, several several hundred general entertainment and other channel of satellite TV, broadband internet connections on
Mass Media Laws and Regulations
The book is primarily intended for students appearing for the examinations in Journalism, Public Relations, Advertisement. Mass India and Communications,
Mass Media Research
This book is an attempt by me, to cover the SYBMM syllabus prescribed for Mass Media Research by the University
Materials and Purchasing Management
Materials constitute a substantial part of the cost of production. Effective materials management has, therefore, the potential to improve the
Materials Chemistry (Nagpur Univ)
This book has a special role to play in the curiculum of all the branches of Enginneering and technology and
Materials Management
This book presents to the readers the various important topics coming under the purview of materials management viz., materials planning
Materials Management
Management of materials in most organisations is crucial to their sucess because the cost of purchasing, storing, preserving, moving and
Mathematical and Statistical Techniques – II (Mumbai Univ)
We are very happy to present “Mathematical and Statistical Techniques – II” to the students of F.Y. B.Com. (Semester II).
Mathematical and Statistical Techniques (Mumbai Univ)
We are very happy to present “Mathematical and Statistical Techniques” to the students of F.Y. B.Com. (Semester I). The book