A Concise Text Book on International Trade
This concise text book is a tailor-made one for the BBA course of Madras University. Book Content of A
Business Communication (Madras Univ)
Business relations are built on effective communication, this relation become effective only when it is routed through proper skills. As
Business Economics (Madras Univ)
Presenting the first edition “Business Economics” written for students of UG courses. The subject matter is written in a simple
Business Ethics and Values
Ethical values are now a days not looked upon, any more as costs imposed in industry or a check on
Business Regulatory Framework
Legal framework is an important constituent of the business and corporate environment. No corporate entity can effectively work and survive
Managerial Economics
Teaching and learning should be like pleasure excursion to discover new outlook and to attain greater heights of knowledge. The
Micro Economics
This book is primarily meant to serve as a standard, comprehensive and complete text-book for the B.A. B.B.E., students of
Oral Business Communication
This book is meant to guide students and practitioners of Business Administration and Management in acquiring oral Communication skills required
Principles of Management (Madras Univ)
We have great pleasure in presenting the first edition “Principles of Management” written for students of UG courses. The subject
The Essence of Business Economics
The book has the following unique characteristics: The subject matter has been exhaustively discussed with numerous illustrations and diagrams. At
The Essence of International Economics
The book has the following unique characteristics: The subject matter has been exhaustively discussed with numerous illustrations and diagrams. At
