We have great pleasure in presenting First edition “Advertising Skills” written for students of UG courses. The related matters are written in a simple and easily understandable.
This volume is an attempt to provide the students with thorough understanding of Advertising Skills. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.
Contents –
1: Introduction
2: Media Decisions
3: Message Development
4: Measuring Advertising Effectiveness
5: Advertising Agency
