Constitutional Law – I (LLB, Mumbai Univ)
This book delves into the fundamental concepts of Constitutional Law, a mandatory subject for all law students in India, regardless of
Constitutional Provisions for the Scheduled Castes and the Scheduled Tribes
The Constitution of India is an elaborate document. No Constitution in the world is as comprehensive as ours. Our Constitution,
Consumer Behaviour
Consumer Behaviour is to play a significant role in 21st Century. As the emphasis is on mass-customerisation and designing marketing
Consumer Behaviour
The first edition of the book on “Consumer Behaviour”. This book is written as per the revised syllabus for the
Consumer Behaviour
This book is written specifically for students pursuing the subject of Consumer Behaviour, at the postgraduate level (MBA) at Jawaharlal
Consumer Behaviour
This is a comprehensive book on consumer behaviour from applied orientation in Indian context. This book not only covers the
Consumer Behaviour
This textbook has been prepared with materials drawn from various secondary sources and is as per the Lucknow University syllabus.
Consumer Behaviour (A Practical Orientation)
The study of consumer behaviour is a very vital part of marketing management. The marketers may be correct in their
Consumer Behaviour (Bangalore Univ)
This book has been written to serve for the fifth semester BBA students those who are interested in the field
Consumer Behaviour (Mumbai Uni)
The objective of this subject as per University of Mumbai guidelines is to understand the relevance of Consumer Behaviour for
Consumer Behaviour (Sem 5 – Mumbai Univ)
This first revised edition of Consumer Behaviour to the teachers and students of BAMMC, Fifth Semester. The objective of this
Consumer Behaviour (Sem 5, Bangalore Univ)
This textbook on Consumer Behaviour is an attempt on the part of the author to help students of B.Com. course
Consumer Behaviour (Sem 5, Bengaluru City Univ)
We have great pleasure in presenting First edition “Consumer Behaviour” written for students of UG courses. The related matters are
Consumer Behaviour (Text and Cases)
This book is intended to serve as a text book on ‘Consumer Behavior’ for the students of graduate and post graduate
Consumer Behaviour and Emerging Practices in Marketing
Marketing is increasingly becoming important in today`s competitive global village. At the same time, marketing is undergoing profound changes, both
Consumer Behaviour and Marketing Communication
This Textbook is written exclusively for students pursuing MBA, where, `Consumer Behaviour and Marketing Communication` is offered as a subject
Consumer Behaviour and Marketing Research
This book has been written to serve for the commerce and management students those who are interested in the field
Consumer Behaviour and Marketing Research
This second edition book on Consumer Behaviour and Marketing Research combines two vital aspects of the field of marketing therein.
Consumer Behaviour and Marketing Research (Sem 5, Bangalore Univ)
We have great pleasure in presenting First edition “Consumer Behaviour and Marketing Research” written for students of UG courses. The
Consumer Behaviour and Marketing Research (Sem 5, Bengaluru City Univ)
Everyday production activity of goods or service is backed by the behaviour of consumers. No goods or service will have