Customer Relationship Management
In today’s highly competitive business world, both CRM and excellence in customer service are strategically important. Business managers know that
Customer Relationship Management
Customer Relationship Management is a vital element in banking and also in any organization. The author has carried out a
Data Base Management System
Preface of the course is to present an introduction to database management systems, with an emphasis on how to organize,
Database Management Systems
Information is a valuable resource to an organization. Computer software provides an efficient means of processing information, and database systems
DEMONETISATION: From Deprivation to Destitution
This microbook visibilises via lived reality analysis the ramifications of demonetisation on various facets of the lives, labour and livelihoods
Derivative Markets
This book is written with the intention of providing both to the students of this subjects as well as people
Development of New Enterprises
Development of New Enterprises is a continuous process. Behind every enterprise, there is an entrepreneur with passion who desires to
Dictionary of Tourism
Tourism is the fastest growing industry in the world become of greater disposable incomes is an economic activity of immense
Digital Business Management
We are happy to offer the book “Digital Business Management” to both management students and faculties alike. More so, since
Digital HR: Moving Towards Digitization
The Objective of Digital HR book is to provide students and HR Professionals with the best source of information and
Digital Marketing
We have great pleasure in presenting First edition “Digital Marketing” written for students of PG courses. The related matters are
Digital Marketing
We are happy to offer this book to all management students and faculties as a very important subject that will
Digital Marketing
We have great pleasure in presenting the first edition “Digital Marketing” written for students of UG and PG courses. The
Digital Marketing 2.0
Digital Marketing 2.0 can help to create a brand with zero cost. But do you know how? Google created a
Digital People Organization – “Disrupting HR”
People Organization Disrupted! For in today’s world, it is all about Talent. In a digitally challenged business organization, HR can
Digital Social Media Marketing
This book has been designed as standard reference book on “Digital Social Media Marketing” for MBA as per New CBCGS
Disaster Management
The art of Management lies in “Managing the Unmanageable”. In this context “disasters” which are normally uncontrollable need to be
Disinvestment – A Second Look
This book, edited by Dr. M.G. Shirahatti and Dr. N.A. Mujumdar, is a collection of papers presented in a Seminar
Dynamic Global Management
We are living in desperate times facing a global recession triggered by the all-consuming greed of bankers, financial and investment
Dynamic Global Retailing Management
Dynamic Global Retailing Management because, first of all, we are dealing with ever changing customers and their lifestyles, needs and