Consumer Behaviour
This textbook has been prepared with materials drawn from various secondary sources and is as per the Lucknow University syllabus.
Consumer Behaviour
Consumer Behaviour is to play a significant role in 21st Century. As the emphasis is on mass-customerisation and designing marketing
Consumer Behaviour
This is a comprehensive book on consumer behaviour from applied orientation in Indian context. This book not only covers the
Consumer Behaviour (A Practical Orientation)
The study of consumer behaviour is a very vital part of marketing management. The marketers may be correct in their
Consumer Behaviour (Text and Cases)
This book is intended to serve as a text book on ‘Consumer Behavior’ for the students of graduate and post graduate
Consumer Behaviour and Marketing Communication
This Textbook is written exclusively for students pursuing MBA, where, `Consumer Behaviour and Marketing Communication` is offered as a subject
Consumer Behaviour and Marketing Research
This second edition book on Consumer Behaviour and Marketing Research combines two vital aspects of the field of marketing therein.
Consumer Behaviour and Marketing Research
This book has been written to serve for the commerce and management students those who are interested in the field
Consumer Behaviour in Indian Perspective
In the past few years, Indian marketers had to deal with turbulent market conditions. On one side, the recession in
Consumer Protection and Redressal Machinery In India
Consumer protection is an integral activity of every person. Every person is consumer. He is attached to the purchasing process
Consumer Protection Law and Practice
“If fools did not go to market, cracked pots and false wares would not be sold.” − Jean Le Malchanceux
Consumerism and Consumer Protection in India
This book is meant for educational and learning purposes. The author of the book has taken reasonable care to ensure
Contemporary Cases in Management
Case method, the most widely used tool in management courses, is a natural vehicle for deepening our understanding of the
Contemporary Issues in Business and Management
Present Day Business Practices have enormously impacted Life of Common People. Change in Patterns of Consumption, Taste, Likes, Preferences and
Contemporary Issues in Business and Management
The fast changing volatile and dynamic financial landscape is creating a new set of environment for the companies and forcing
Contemporary Issues in Commerce
In this Globalised era, transformation of Trade and Commerce has gained enormous attention, as it is expected to draw beneficial
Contemporary Issues in Management
We are presenting you our effort in the form of this edited volume of book on ‘Contemporary Issues in Management’
Contemporary Issues in Mergers and Acquisitions
The business world has changed drastically because of markets, technology, communication and regulations. The economic environment has shifted dramatically and
Contemporary Management
The world of managing people and processes continues to change dramatically. Managers are faced with the conflicting challenges of understanding
Contours of Retailing Management
Indian retailing reminded one of the sweat shops run by half-educated gentlemen and ladies on meagre finance mostly raised by