Compendium of Brand Management
Brands are valuable assets for any organization. Brand-building is the most challenging task. Brands must generate trust in the minds
Compensation Management
This book integrates the theories, principles and applications of specific behavioural disciplines to provide an in-depth understanding of the subject
Compensation System and Performance Management
The book Compensation System and Performance Management is in three parts. The first part of the book deals with compensation
Competitive Intelligence
Companies operating in today’s unpredictable roller-coaster economy have increasingly turned to COMPETITIVE INTELLIGENCE (CI) as an effective means of building
Complicated Financial Words Made Easy
`Genius is the ability to reduce complicated to the simple`. − Albert Einstein One finds financial words very complicated, difficult
Computer Applications in Business
The main idea in bringing out this book is to make the learner get acquainted with computer knowledge. In this
Consumer Behaviour
This textbook has been prepared with materials drawn from various secondary sources and is as per the Lucknow University syllabus.
Consumer Behaviour
Consumer Behaviour is to play a significant role in 21st Century. As the emphasis is on mass-customerisation and designing marketing
Consumer Behaviour
This is a comprehensive book on consumer behaviour from applied orientation in Indian context. This book not only covers the
Consumer Behaviour (A Practical Orientation)
The study of consumer behaviour is a very vital part of marketing management. The marketers may be correct in their
Consumer Behaviour (Text and Cases)
This book is intended to serve as a text book on ‘Consumer Behavior’ for the students of graduate and post graduate
Consumer Behaviour and Marketing Communication
This Textbook is written exclusively for students pursuing MBA, where, `Consumer Behaviour and Marketing Communication` is offered as a subject
Consumer Behaviour and Marketing Research
This second edition book on Consumer Behaviour and Marketing Research combines two vital aspects of the field of marketing therein.
Consumer Behaviour and Marketing Research
This book has been written to serve for the commerce and management students those who are interested in the field
Consumer Behaviour in Indian Perspective
In the past few years, Indian marketers had to deal with turbulent market conditions. On one side, the recession in
Consumer Protection and Redressal Machinery In India
Consumer protection is an integral activity of every person. Every person is consumer. He is attached to the purchasing process
Consumer Protection Law and Practice
“If fools did not go to market, cracked pots and false wares would not be sold.” − Jean Le Malchanceux
Consumerism and Consumer Protection in India
This book is meant for educational and learning purposes. The author of the book has taken reasonable care to ensure
Contemporary Cases in Management
Case method, the most widely used tool in management courses, is a natural vehicle for deepening our understanding of the
Contemporary Issues in Business and Management
Present Day Business Practices have enormously impacted Life of Common People. Change in Patterns of Consumption, Taste, Likes, Preferences and