Cases in Indian Management (Vol.III)
This Volume III of ‘Case in Indian Management’ departs from the previous Volumes I and II. The introductory chapter on
Cases in Indian Management Vol. II
This volume II of “Cases in Indian Management” is the result of strong favourable feedback received about the acceptance and
Cases in Sales and Distribution Management
Starting out in sales area can be difficult without suitable guidance and diagonostic aptitude to set you on the right
Change Makers (Role of Entrepreneurship Management)
Entrepreneurs: (i) create, (ii) innovate, (iii) employ, (iv) are vital to the success of every economy (v) facilitate change as
Change Management
Change is inevitable in all fields of our life. There is a famous saying by Picasso ‘Every act of creation
Channel Management and Retail Marketing
Separate section dedicated to ‘Physical Distribution and Channel Management’ and ‘Retail Marketing Management’. Exhaustive glossary to help quick understanding of
Commentary on Consumer Behaviour
Mostly in an organization, hard skills are valued more e.g. engineering skills, financial expertise, quantitative techniques etc. Soft skills like
Commodity Markets
We have enormous fulfillment in presenting the first edition “Commodity Markets” written for students of Post Graduation courses. The subject
Communication
In these competitive days the students have been challenged to exhibit personality abilities. All successful men have achieved success in
Communication and Research for Management
Globalisation of Business has brought with it an information technology revolution. Communication has now become the crux of business management.
Communication in IT Age
This book is useful for students of business management, commerce, computer science, engineering and in general as well. The present
Communication Management
The present book, “Communication Management“, in its first Edition is a humble attempt to present the subjects in a very
Communication Skills
This book covers all the aspects of communication. It has taken care of the model syllabus of UGC for MBA,
Communication Skills
Business relations are built on effective communication, this relation become effective only when it is routed through proper skills. As
Communication Theories and Models
This book is written primarily with the students of communication and mass communication in view. It is expected that the
Communication Today
Communication Today, An In-depth, Hands-on Reference is designed to be working, all-in-one reference to all of the aspects that make
Company Law
Law is the protector of the society and society remain weak and unsafe without the judicial power. Any business and
Company Law
This book serves as a concise yet comprehensive guide to the fundamentals of company law, catering to students, legal practitioners,
Company Valuation: Measurement and Management
‘Business Valuation’ is an interesting subject for students of finance having interest in business analysis and valuation. The business valuation
Compendium of Brand Management
Brands are valuable assets for any organization. Brand-building is the most challenging task. Brands must generate trust in the minds