20th Century World and India through the Lens of Reporters and Photo Journalists – A Mass Media Perspective
The book has been written for students of Mass Communication and Media. The learning objectives include presenting events that have
40 Management Lessons From Corporate World
This book is designed for today’s executives / Managers, technical personnel and management professionals to obtain essential information to stay
A Chronicle of Letters
This book “A Chronicle of Letters” contains letters authored by me and published by various newspapers. They pertain to varied
A Comprehensive Handbook to Successful Event Management
This book covers all aspects of Event Management in detail including the different types of events ranging from entertainment to
A Guide on Project Work
A Project Work is the study of factual information for comprehending and applying the concepts of the academic studies from
A Handbook on International Finance and Foreign Exchange
This book presents all aspects of international monetary theory, foreign exchange markets, international financial management and investment analysis. The book
A Manual of Business Laws
The Eighth Edition, besides maintaining the PLUS features of the Fifth edition of the book, viz., lucid presentation, tailor-made approach,
A Panacea for Sericulture Entrepreneurship (Volume – I)
The purpose of the book is to evident with the empirical work that, the very much suppressed section of the
A Practical Approach to Airport Management
This book is an introductory text for faculty and students who are beginning their learning in Airport Management. It is
A Practical Handbook Performance @ Results
Given the importance of HRM function in organizations, it is unfortunate that we do not have many good texts in
A Study in Business Ethics
This innovative new book, covering comprehensively, the entire syllabus of Business Ethics of most Institutes and Universities, aims to familiarize
A Textbook of Business Management
The concept of management is as old as human civilization. It is useful and applicable to all types of organizations,
A Tourism Professionals Handbook on Ethical, Legal and Regulatory Aspects
In a world where morality and morals are frequently debated, people may talk yet not be empathetic to wrong doings
Administrative Law
An compared to other branches of Law, a very few authentic commentaries are available on Administrative Law. This book will
Administrative Office Management
While the book is geared specifically for the university and professional students, it is equally suitable for teaching community and
Advanced E-Commerce and Mobile Commerce
The main idea in bringing out this book is to make the learner get acquainted with computer knowledge. In this
Advanced Financial Management and Practices
We have great pleasure in presenting the first edition “Advanced Financial Management and Practices” written for students of UG courses.
Advanced Research Methodology
We have great pleasure in presenting the first edition “Advanced Research Methodology” written for students of UG and PG courses.
Advanced Strategic Management and Business Policies for Managers
The book entitled “Advanced Strategic Management and Business Policies for Managers” is a record of an indepth study into the
Advertising and Brand Management
“This book, Advertising and Brand Management, is designed for readers who wish to gain both theoretical and practical insights into