Benchmarking
No matter how good an organisation is, how well its products and/or services are, the organisation can not relax and
Brand Loyalty
The book is an original and empirical research work carried out on an important subject of Marketing ‘Brand Loyalty’. The
Brand Management
Though branding is an old phenomenon, it has become a very important subject in the area of Marketing Management for
Brand Management
Most standard books on Brand Management have been written by American authors in American context. “Brand Management (Text and Cases)”
Brand Management Practices – Issues and Trends
Branding in India has taken to serious proportions in the wake of changes happening in the public sector when the
Branding Stragegies
India is the fastest growing free market democracy in the world. India has the largest knowledge workforce in the world
Business Analysis
“New technologies are evolving everyday. Each one of them is having an impact on business around the world. Along with
Business Analytics (Analytics in Commerce and Business)
We have pleasure in placing before the teachers and the taught, our new book BUSINESS ANALYTICS, written for Commerce and
Business and Big Data Analytics (Volume I to V)
The field of Computer Science is experiencing a transition from computation-intensive to data-intensive problems, wherein data is produced in massive
Business and Corporate Law
Business and Corporate Law is an important constituent of the business and corporate environment. No corporate entity can effectively work
Business and Government
This book “Business and Government”, which is the result of considerable amount of research and teaching experience, is the best-seller
Business and Industry
We have enormous achievement in introducing the first edition “Business and Industry” written for students of PG courses. The subject
Business Communication
The book is organized into four parts and 17 chapters. Each chapter ends with a summary and provides short and
Business Communication
This is a handbook of Business Communication for students as well as for professionals and business persons. It gives a
Business Communication
This text takes a hands on approach. Its innovative module structure allows students and instructors to focus on specific skills.
Business Communication
Business Communication is one skill that will always remain the key to success in any business and profession. This book
Business Communication
Globalisation and the emergence of new technologies have caused an increase in the importance of communication. With our nation making
Business Communication – The Basics
The present book “Business Communication − The Basics” is both a primer for the beginners as also a refresher for
Business Communication and Management Information System
This book provides many exercises to enable the students to prepare for examinations and for a career. The presentation of
Business Environment
It gives us immense pleasure to put forth a thoroughly revised concise book on Business Environment. This book would be