Advertising and Sales Promotion
Advertising and Sales Promotion is one of the key aspect of Marketing Management, the functional area of management, and it
Advertising Management
As an Advertising Management book, this text is designed to introduce students to the basic concept, practices and analytic techniques
Advertising Sales and Promotion Management
Advertising is the most visible activity of an organization which stares us in the face wherever we are. It is
Advertising Theory and Practice
Since advertising has advanced in India by leaps and bounds, touching an annual billing of 22,000 crore, many more institutes
Alphabet of Management & Transformation
In today’s networked and dynamic work environment, it is essential that we understand several managerial functions, besides one’s own area
Alternative Dispute Resolution System
The contents, language and style of presentation of this book on the procedure to be followed in Arbitration to achieve
Analysing Strategic Management
Analysing Strategic Management conveys the theory of strategic management into principles and practices that students need to know in order
Analysis of Financial Statements
The book “Analysis of Financial Statements” for management students like MBA, PGDBM, MFC, MBE, MFM. This book is also useful
Apparel Supply Chain Management
“Apparel Supply Chain Management” is a detailed exploration of the intricate Indian apparel industry, offering readers a deep dive into
Applied Case Studies in Management
This book is a compilation of application based case studies in the Indian context. Cases from varied areas of management.
Artificial Intelligence in Business
We have great pleasure in presenting the first edition “Artificial Intelligence in Business” written for students of UG and PG
Aspects of Labour Welfare and Social Security
“Aspects of Labour Welfare and Social Security” is in Three parts. I feel highly delighted in placing before my readers the
Basic Financial Management
Finance is undoubtedly the most basic and most important function in any business activity. The success of business depends upon
Basic Food & Beverage Service: Skill and Techniques
Hospitality industry offers several. Food and Beverage is one of the basic services, provided by the hospitality industry. Quality of
Basics of E-Marketing
The book “Basics of E-Marketing: As Per Indian Perspective” has been written as per the syllabus of most of Indian
Basics of Human Resource Management
It gives me great pleasure to present the First Edition of the book on Basics of Human Resource Management. This
Basics of Marketing
More and More students in MBA Institutes are found to preferring books written by Indian authors over foreign authors, the
Behavioural Dynamics Research Insights
The editors of this edition of `Behavioural Dynamics: Research Insights` have brought together a distinguished team of contribution from a variety
Behavioural Finance
The book examines how we might effectively model the psychological foundations of financial decision-making and its impact on asset pricing
Benchmarking
No matter how good an organisation is, how well its products and/or services are, the organisation can not relax and