Basics of International Trade I (Sem 5, BCom Mumbai Univ)

It gives us immense pleasure to present the book “Basics of International Trade I”, specially designed for the students of

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Basics of Radio and Television (Sem 2, BAMMC Mumbai Univ)

The Book “Basics of Radio and Television”, is written as per the NEP syllabus prescribed by Mumbai University. It is

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Battery and Inverter Testing and Maintenance (Sem 3-4, BSc Mumbai Univ)

The rapid growth of electrical and electronic systems in modern society has increased the importance of reliable power storage and

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Bhartiya Gnyan Pranali भारतीय ज्ञान प्रणाली (Sem 1, Mumbai Univ)

मुंबई विद्यापीठाच्या सुधारित अभ्यासक्रमाशी सुसंगत असलेल्या राष्ट्रीय शैक्षणिक धोरण (एनईपी) २०२० च्या मार्गदर्शक तत्त्वांनुसार, “भारतीय ज्ञान प्रणाली” शीर्षक असलेले हे

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Bhartiya Theory of Management Styles (Sem 1, BCom Mumbai Univ)

We have great pleasure in presenting First edition “Bhartiya Theory of Management Styles” written for students of UG courses. The

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Biochemistry (Sem 3, BSc Zoology Mumbai Univ)

Biochemistry is a central discipline in biology, offering insights into the molecular processes that sustain life. It connects the chemical

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Biodiversity and Environmental Conservation (Sem 4, Mumbai Univ)

The rapid transformation of the natural world in the twenty-first century has brought biodiversity and environmental conservation to the forefront

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Botany of Perfumes (Sem 3, BA / BCom)

Plants have always played a significant role in enriching human life by providing food, medicine, fragrances, and countless natural resources.

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Brand Building

Everyday, across the world, brands are being built, reinvented, refreshed or retired. Brand building is an exhaustive subject, which entails

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Brand Building (Mumbai Uni)

This book is written while keeping in mind the requirement of the media students. Concepts mentioned in the syllabus are

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Brand Building (Sem 5, Mumbai Univ)

This book is written while keeping in mind the requirement of the media students. Concepts mentioned in the syllabus are

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Brand Management (Mumbai Univ)

We are pleased to present the book on “Brand Management” to the students of TYBMS (Semester – VI) University of

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Brand Management (Sem 6, BAMMC Mumbai Univ)

It gives me immense pleasure to present this first revised edition of Brand Management to the teachers and students of

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Business and Financial Journalism (Sem 5, Mumbai Univ)

It gives me great pleasure to present this book on Business and Financial Journalism to the students of Bachelor of

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Business Communication – II (Mumbai Univ)

Being prepared for the world of work entails having good command of communication skills. The first real, business communication that

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Business Communication (Mumbai Univ)

Globalisation and the emergence of new technologies has caused an increase in the importance of communication. What encompasses ‘Business Communication’

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Business Communication Skills – II (Sem 4, BCom Mumbai Univ)

In today’s fast-paced and competitive business environment, business communication is not just a professional skill; it is a strategic asset.

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Business Communication Skills- I (Sem 1, BMS, BAF, BCom Mumbai Univ)

In today’s rapidly evolving business landscape, honing communication skills is essential for success. This book, “Business Communication Skill – I”,

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Business Economics

The present book Business Economics has been prepared for students of Third Year B.Com., Sixth Semester, University of Mumbai. The

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Business Economics – I (Mumbai Univ)

The present book has been prepared for students of F.Y.B.Com., Semester I of University of Mumbai. The discussion in this

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