Marketing Management
We have great pleasure in presenting the first edition “Marketing Management” written for students of UG courses. The subject matter
Marketing Management
The book covers all the major marketing concepts which a student requires to understand how the business arena operates. The
Marketing Management
Marketing Management is one of the functional areas of management ant it is a vast and big area of study
Marketing Management
Indian marketers today are excited and are facing challenges because of technology intensive, hyper competitive global business is to take
Marketing Management
The book has been authored by someone with excellent educational and professional background. The book is “Complete Marketing Management Book”
Marketing Management
All great things grow very slowly, very silently without making any noise”. This profound and statement of the great mystic
Marketing Management
This book, Marketing Management, addresses these issues fully. Each chapter opens with a Preview Case which will provide you some
Marketing Management – I
This work to a certain extent grew out of my Notes prepared for the students of BBA., (HONS.) BIRM (Hons.)
Marketing Management (Anna Univ)
We have great pleasure in presenting the first edition “Marketing Management” written for students of PG courses. The subject matter
Marketing Management (AP Univ)
Marketing is a way of doing business and backbone of any type of organisation and its management. With increasing competition,
Marketing Management (Bangalore Univ)
Our customers are our readers, keeping this in mind and to add value to existing fund of knowledge in the
Marketing Management (Bengalore Uni.)
Indian Marketers today are excited and area facing challenges because of technology intensive, hyper competitive global business environment prevailing in
Marketing Management (Bengaluru Univ)
In any business activity, marketing occupies the centre stage and facilitates the smooth running of business. Keeping this aspect in
Marketing Management (Concepts and Cases)
Salient Features of the Book * Covers the full syllabi on Marketing of most Indian Universities. * Contains eight new
Marketing Management (MCQs)
Contents – 1. Overview of Marketing 2. Marketing Management 3. Marketing Environment 4. Customer Demand and Marketing Segmentation 5. Buyer
Marketing Management (Mumbai Univ)
The book on Marketing Management to the students of Bachelor of Management Studies. This book is written on the lines
Marketing Management (Pune Univ)
Learning theories and concepts without knowing their practice or application is of little use. It is one thing obtaining an
Marketing Management (Sem 1 (MBA), VTU)
We have great pleasure in presenting the first edition “Marketing Management” written for students of PG courses. The subject matter
Marketing Management (Sem 1, Bangalore Univ (NEP))
We have great pleasure in presenting First edition “Marketing Management” written for students of UG courses. The related matters are
Marketing Management (Sem 1, Bangalore Univ (NEP))
We have great pleasure in presenting First edition “Marketing Management” written for students of UG courses. The related matters are