Principles of Marketing (Sem 1, Bangalore Univ (NEP))

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Indian marketers today are excited and are facing challenges because of the technology-intensive, hyper-competitive global business environment, prevailing in the

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Principles of Marketing (Sem 1, Kuvempu Univ (NEP))

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This text Book, Principles of Marketing, is prepared for B.Com and BBA Students of Kuvempu University, Shivamogga and Davangere University,

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Principles of Marketing (Sem 1, NEP Karnataka)

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Indian marketers today are excited and are facing challenges because of the technology-intensive, hyper-competitive global business environment, prevailing in the

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Principles of Marketing (Sem 1, NEP)

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We have great pleasure in presenting First edition “Principles of Marketing” written for students of UG courses. The related matters

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Principles of Marketing (Sem 1, Tumkur Univ (NEP))

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We have great pleasure in presenting First edition “Principles of Marketing” written for students of UG courses. The related matters

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Principles of Marketing (Telangana Univ)

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It gives me great pleasure to present the First Edition of the book on Principles of Marketing to the students

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Principles of Micro Economics

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It is a matter of great satisfaction for us that our book Principles of Microeconomics written for B.Com. and BA

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Principles of Microeconomics

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The paper on `Principles of Microeconomics` has to be taken up for study in the first semester of B.Com. The

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Principles of Organic Evolution

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During the past century the impact of the concept of Organic Evolution has been felt far beyond the domain of

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Principles of Population Studies

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The present work is perhaps the book on population studies which is mainly based on Indian data and meant for

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Principles of Public Relations

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Why this book? – To help perceive what is Public Relations. – What it can do and what it will

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Princlples of Management

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Business Management, Today, is strictly viewed in terms of commercial values such as increased productivity, positive approach towards labor relations,

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Print Media VS Online Media

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In the present century, emergence of internet and online media poses many challenges. The online media has enormously affected print

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Probation in Southern States

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Our society is undergoing fast changes and it certainly has substantial influence on the beliefs, attitudes and behavior patterns of

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Problems and Prospects of Using Social Networking Sites by the Students of Management Institutes

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Social networking sites have become an important part of everybody’s life, especially the young people and students. The students of

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Problems In Physical Chemistry

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Physical Chemistry has an important role in making Chemistry an exact science. It can be said exaggeration that Physical Chemistry

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Problems in Physics

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In this book “log” is used for logarithm to the base 10 and “/n” for those to the base “e”.

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Product and Brand Management

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In the wake of globalization, the corporate world is realizing potentiality and significance of product and brand management in shaping

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Product Management

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Product Management is evolving as a major discipline considering the fact that marketing is now given thrust by the companies.

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Product Management

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The new millennium begins with an array of new products-swine flu vaccine, anti-cancer drugs, anti-Aids products, powerful netbooks and notebooks,

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