Strategic Management and Marketing

“Strategic Management” is the applications of current and most effective techniques in the practice of management, while “Marketing” as a

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Strategic Management in Organisational Behaviour and Development

Most organisations know their businesses, and the strategies required for success. Each professional group has a unique perspective, rooted in

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Strategic Performance Management

The human resource is to be managed carefully because it is critical and difficult to manage and highly unpredictable. It

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Strategic Planning and Business Policy

A major task that the top management is called upon to perform is “Strategic Management.” This is one of the

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Strategic Quality Management – Issues and Perspectives

Organizations are increasingly inter-dependent as they source talent, goods and services from other organizations located in disparate parts of the

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Strategic View of Marketing

This book seeks to expand the coverage in all the significant areas of strategic marketing competitive strategies, product and services

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Strategies for Effective Emotional Intelligence

We take immense pleasure in presenting the book on “Strategies for Effective Emotional Intelligence” to all the students. This book

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Stress Management

Ageing is a fact of life and is a natural consequence of human development process. While many tolerate the physical

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Stress Management

This book will provide several resources that explain the origins of stress and anxiety as well as coping strategies from

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Stress Management

This book can help you reclaim a more enjoyable, relaxed and enriching existence in much the same way it was

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Stress Management

Everybody wants to be happy in life but very few become so. Happiness cannot be brought from outside. It is

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Stress Relief

This book “Stress Relief” is meant for educational and learning purposes. The author of the book has taken all reasonable

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Supply Chain Management

Getting quality products to the customers faster and more reliability than the competition has now become an essential requirement of

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Sustainable CSR

This book is divided into four sections each concentrating on different core aspects of CSR. The first section deals with

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Team Building and Leadership

Team Building and Leadership is a comprehensive textbook designed to meet the requirement of management students specialising in HR and

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Team Building and Leadership

This book “Team Building and Leadership” a is blend of both theoretical and practical aspects related to team and leadership.

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Technological Changes in Manufacturing Organisations: A Study of North-West States of India

The technological changes in an organisation is a tricky issue, as when it comes to successful implementation of technological changes,

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Technology for Management

The main idea in bringing out this book is to make the learner get acquainted with computer knowledge. In this

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Technology Management

This book will be useful to the university students to understand the basic principles of technology management. Many of the

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Text Book on Essentials of E-Global Business Management

This book, “E-Global Business” aims to provide a comprehensive overview of the theories, tools, and techniques required to navigate the

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