Services Marketing
Services Marketing, has tried to analyze the services characters like intangibility, perishability, inseparability, variability which are very important for services
Services Marketing
An economy on the basis of its evolution can be divided into segments: Primary (Agriculture), Secondary (Manufacturing), and Teritiary (Services).
Services Marketing (Text and Cases in Indian Context)
Marketing of Services is gathering importance day by day. The service industry has been growing during the recent past due
Small Scale Industries and Entrepreneurial Development
Thousands of new businesses are started every year, and more than half will be out of existence within a year.
Small-Scale Enterprises And Entrepreneurship Ecosystem
Small-scale Enterprises and Entrepreneurship Ecosystem are the two faces of the same coin − economic develpment. Both are partenering in
Small-Scale Industries and Entrepreneurship
Small-scale Industries and Entrepreneurship are the two faces of a small coin-economic development. Small scale Industries are the engines of
Social And Business Ethics
We have great pleasure in presenting First edition “Social and Business Ethics” written for students of UG courses. The related
Social Marketing
The policy decisions, no doubt, have avenues for profit generation but at the same time also make it essential that
Socio-Economic Legal Study of Disability-Friendly Workplaces
This book explores the work environment of employees with disabilities, focusing on key aspects such as workplace comfort, accessibility, and
Soft Technologies At Work – Learning Social / Soft Skills
For decades now, men at work have sounded the drum beat of change. Individuals must transform themselves from a core
Startup Ecosystem in India Text & Cases
The book discusses the subject in lucid language using real-life example from Indian startups which helps the reader become conversant
Stock Exchange — Operation and Related Services
Investment banking involves a wide range of activities like advising and helping clients in raising, managing and retiring capital, advising
Stock Market Operations
Stock Market Operations (As per NEP 2020) provides a comprehensive understanding of financial markets and their role in economic development,
Stores Management
This is the most enterprising book on Stores Management for those students aspiring to make career beginning in Stores and
Stories in Management
This book is a collection of ten fascinating stories. Every story has a central theme around which various characters are
Strategic Financial Management
This book focuses on strategy, the knowledge of strategy drives business today. It involves not only managing a company’s finances
Strategic HR Analytics Driving Business Decisions
Human Resource (HR) Analytics is rapidly transforming the landscape of modern HR management by integrating data-driven decision-making processes. As organizations
Strategic Human Resource Management
Strategic Human Resource Management – A New Perspective for Steel Industry is a comprehensive research work specially carried out at
Strategic Human Resource Management
Coalesce the theory and practices of Human Resource Management, this book deals with case and exhibits. It highlights that business
Strategic Human Resource Management
The text book “Strategic Human Resource Management” an approach that defines how the organisations goal will be achieved through people