Rudiments of Product Management
This book presents the rudiments of the subject, keeping the beginners in mind. Once you are initiated into the subject,
Rural Marketing
Rural Marketing is an evolving subject and there have been gradual improvements in Rural Environment, Rural Marketing and Agro-produce Marketing.
Rural Marketing
The first edition of the book, “Rural Marketing – Opportunities and Challenges”. Rural India, with it`s vast size and demand
Rural Marketing in India
This book also helps the students of Agricultural Science to know about Agricultural Marketing and the problems faced by the
Sales and Distribution Management
Sales and distribution are like the Siamese twins. They facilitate each other. This is the rationale behind the combination of
Sales and Distribution Management
This book is designed to help students learn concepts of Sales and Distribution Management and how to apply solve business
Sales and Distribution Management
This book is primarily meant for field sales force and students of management and their faculty members. This book is
Sales and Distribution Management
In short, it reduces text of sumo wrestler proportions to those of an agile tennis player. There is no dearth
Sales Management
Sales Management, as a part of Marketing Management is focused on short-term revenue generation . This practical book emphasizes firm-level
Sales Management
The most promising employment generating sector of the economy is sales. It grows by leaps and bounds in a growing
Sales Management and Personal Selling
Most of the books available in India are basically giving theoretical aspects of sales management that does not give real
Sales Promotion and Advertising Management
Sales Promotion and Advertising Management have become specialized subjects today. The whole system of marketing management has been developing along
Salesmanship
After having discussed the subject many times with the students, we felt there is a requirement for a customized book
Securities Analysis and Portfolio Management
It is gratifying to note that this book has come for the eleventh revision, for which the credit should be
Security Analysis and Investment Management
The present book on “Security Analysis and Investment Management” has been written for M. Com. and MBA students for their
Security Analysis and Portfolio Management
This book on Security Analysis and Portfolio Managementhas been written as an introduction to the world of investments. Many changes
Service Management Theory and Practices
This book is a collection of selected papers presented at the National Seminar, 2014 on the “Emerging Trends of Financial
Service Operations Management : Towards Excellence
This book deals exclusively with the management of operations in service organizations, drawing parallels from manufacturing organizations wherever appropriate. The