Sales Promotion and Advertising Management
Sales Promotion and Advertising Management have become specialized subjects today. The whole system of marketing management has been developing along
Salesmanship
After having discussed the subject many times with the students, we felt there is a requirement for a customized book
Securities Analysis and Portfolio Management
It is gratifying to note that this book has come for the eleventh revision, for which the credit should be
Security Analysis and Investment Management
The present book on “Security Analysis and Investment Management” has been written for M. Com. and MBA students for their
Security Analysis and Portfolio Management
This book on Security Analysis and Portfolio Management has been written as an introduction to the world of investments. Many
Service Management Theory and Practices
This book is a collection of selected papers presented at the National Seminar, 2014 on the “Emerging Trends of Financial
Service Operations Management : Towards Excellence
This book deals exclusively with the management of operations in service organizations, drawing parallels from manufacturing organizations wherever appropriate. The
Services Marketing
This book recognizing the growing importance of services and the unique challenges faced by service managers. The problems of Service
Services Marketing
India is projected to become third largest economy in the world by 2050. The service sector remained the key driving
Services Marketing
The days of getting an easy walkover in the business world are now over. Business goes where it is invited
Services Marketing
Services Marketing, has tried to analyze the services characters like intangibility, perishability, inseparability, variability which are very important for services
Services Marketing
An economy on the basis of its evolution can be divided into segments: Primary (Agriculture), Secondary (Manufacturing), and Teritiary (Services).
Services Marketing (Text and Cases in Indian Context)
Marketing of Services is gathering importance day by day. The service industry has been growing during the recent past due
Small Scale Industries and Entrepreneurial Development
Thousands of new businesses are started every year, and more than half will be out of existence within a year.
Small-Scale Enterprises And Entrepreneurship Ecosystem
Small-scale Enterprises and Entrepreneurship Ecosystem are the two faces of the same coin − economic develpment. Both are partenering in
Small-Scale Industries and Entrepreneurship
Small-scale Industries and Entrepreneurship are the two faces of a small coin-economic development. Small scale Industries are the engines of
Social And Business Ethics
We have great pleasure in presenting First edition “Social and Business Ethics” written for students of UG courses. The related
Social Marketing
The policy decisions, no doubt, have avenues for profit generation but at the same time also make it essential that
Socio-Economic Legal Study of Disability-Friendly Workplaces
This book explores the work environment of employees with disabilities, focusing on key aspects such as workplace comfort, accessibility, and
Soft Technologies At Work – Learning Social / Soft Skills
For decades now, men at work have sounded the drum beat of change. Individuals must transform themselves from a core