Security Analysis and Investment Management

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The present book on “Security Analysis and Investment Management” has been written for M. Com. and MBA students for their

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Security Analysis and Portfolio Management

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This book on Security Analysis and Portfolio Managementhas been written as an introduction to the world of investments. Many changes

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Service Management Theory and Practices

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This book is a collection of selected papers presented at the National Seminar, 2014 on the “Emerging Trends of Financial

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Service Operations Management : Towards Excellence

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This book deals exclusively with the management of operations in service organizations, drawing parallels from manufacturing organizations wherever appropriate. The

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Services Marketing

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This book recognizing the growing importance of services and the unique challenges faced by service managers. The problems of Service

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Services Marketing

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India is projected to become third largest economy in the world by 2050. The service sector remained the key driving

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Services Marketing

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The days of getting an easy walkover in the business world are now over. Business goes where it is invited

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Services Marketing

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Services Marketing, has tried to analyze the services characters like intangibility, perishability, inseparability, variability which are very important for services

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Services Marketing

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An economy on the basis of its evolution can be divided into segments: Primary (Agriculture), Secondary (Manufacturing), and Teritiary (Services).

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Services Marketing (Text and Cases in Indian Context)

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Marketing of Services is gathering importance day by day. The service industry has been growing during the recent past due

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Small Scale Industries and Entrepreneurial Development

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Thousands of new businesses are started every year, and more than half will be out of existence within a year.

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Small-Scale Enterprises And Entrepreneurship Ecosystem

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Small-scale Enterprises and Entrepreneurship Ecosystem are the two faces of the same coin − economic develpment. Both are partenering in

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Small-Scale Industries and Entrepreneurship

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Small-scale Industries and Entrepreneurship are the two faces of a small coin-economic development. Small scale Industries are the engines of

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Social And Business Ethics

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We have great pleasure in presenting First edition “Social and Business Ethics” written for students of UG courses. The related

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Social Marketing

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The policy decisions, no doubt, have avenues for profit generation but at the same time also make it essential that

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Soft Technologies At Work – Learning Social / Soft Skills

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For decades now, men at work have sounded the drum beat of change. Individuals must transform themselves from a core

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Startup Ecosystem in India Text & Cases

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The book discusses the subject in lucid language using real-life example from Indian startups which helps the reader become conversant

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Stock Exchange — Operation and Related Services

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Investment banking involves a wide range of activities like advising and helping clients in raising, managing and retiring capital, advising

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Stores Management

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This is the most enterprising book on Stores Management for those students aspiring to make career beginning in Stores and

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Stories in Management

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This book is a collection of ten fascinating stories. Every story has a central theme around which various characters are

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