Accountancy – I (Gujrat Univ)
It is a matter of great pleasure to place before the students a book on Accountancy − I for Semester
Accounting For Managers(Gujrat Univ)
Indeed, much benefit could be derived from centralizing the teaching of basic accounting in one course in one department, which,
Advance Marketing Management
Presenting the first edition “Advance Marketing Management” written for students of PG courses. The subject matter is written in a
Business Analytics (Gujarat Univ)
This book on “Business Analytics”, is one of the hottest technology topics in the world, which is a strange mix
Business Correspondence
This book covers the syllabus for the subject of Business Correspondence at B.Com. of the University of Gujarat. It has been written on
Business Law (Vol. II) (Gujarat Univ)
We are glad to state that we are presenting the book related on Business Law (Volume II). The book has
Business Mathematics – I
The organization of book has been in accordance with the syllabus of the subject Business Mathematics-II specified by Saurashtra University.
Business Mathematics – II
The organization of book has been in accordance with the syllabus of the subject Business Mathematics-II specified by Saurashtra University.
Communication Skills-II
This volume is indeed “a highly practical resource for readers with all levels of experience”. And each is by intent
Cost and Management Accounting (Gujarat Univ)
Presenting the First edition of Cost and Management Accounting, written primarily for the students of PG courses and other professional
Cyber Crimes and Cyber Security (GTU)
I am glad to present the book name “Cyber Law and Cyber Security”. This book is based on the new
Economics For Managers( Gujrat Univ)
We have enormous fulfillment in presenting the first edition “Economics for Managers” written for students of PG courses. The subject
Entrepreneurship (Text & Cases) (Gujarat Univ)
Indian marketers today are excited and are facing challenges because of technology intensive, hyper competitive global business environment prevailing in
Environment for Business
Business decisions in general and strategies in particular are molded by the business environment − those external factors like the
Financial Management (Text and Cases) (Gujarat Univ)
Presenting First edition “Financial Management” written for students of PG courses. The related matters are written in a simple and
Forms of Business Organisation – I
In recent times, the entire world is following different economic systems. Ever since Adam Smith published his work Wealth of
Fundamentals of Marketing Management
The book Fundamentals of Marketing Management is for the students of Bachelor of Commerce. This book is written on the lines of
Growth and Structure of Industries
One remarkable feature of the economic development that has taken place in India during the post-independence period has been the
Human Resource Management (Text & Cases) (Gujarat Univ)
This book is designed to provide a comprehensive introduction to the study of Human Resource Management, its process and challenges.
Introduction To International Economics
The book incorporate a broader range of events and analysis understanding in a lucid manner to facilitate the reader to