Marketing Management
Indian marketers today are excited and are facing challenges because of technology intensive, hyper competitive global business is to take
Marketing Research (Sem 4-Telangana Univ)
The book “Marketing Research” written for students of UG courses. The subject matter is written in a simple and easily
Mass Media Research
This book is an attempt by me, to cover the SYBMM syllabus prescribed for Mass Media Research by the University
Mathematics Paper I: Complex Analysis (Sem 5, Nagpur Univ)
In succession to our B.Sc. Semester I, II, III and IV (CBS), we are happier to present the new edition
Operations Research
In today`s competitive business, engineers, executives, administrators and managers in almost all fields of business apply the techniques of Operations
Organisational Behaviour
Intensified competition among domestic private and public sector companies and multinational companies consequent upon globalisation along with strides in information
Organisational Behaviour
“As we enter the twenty-first century, the environment in which organizations operate is increasingly turbulent, rocked by forces such as
Organisational Behaviour
“As we enter the twenty-first century, the environment in which organizations operate is increasingly turbulent, rocked by forces such as
Organisational Behaviour (1st Year BBA, Kurukshetra Univ)
The book on Organisational Behaviour covers essential topics related to understanding and managing human behaviour within an organisational context. It begins with
Principles of Management
The book is endowed with latest information and developments on management functions like planning organizing delegation and decentralization, leading, global
Principles of Management
This book has been written to serve for the commerce and management students those who are interested in the field
Production and Operations Management
We have pleasure in offering Production and Operations Management to the II Semester MBA students on JNTU Anantapur / Kakinada
Project Management
This book is designed especially two categories of readers students and professionals. Students of professional programmers (like BBA, MBA, ICWA,
Research Methodology (BBA, Pune Univ)
It is a matter of great pleasure a book on Research Methodology to students and teachers fraternity of T.Y. Bachelor
Retail Management
Indian marketers today are excited and are facing challenges because of technology intensive, hyper competitive global business environment prevailing in
Sales Management
We have great pleasure in presenting the first edition “Sales” Written for students of UG courses. The subject matter is
Social Media Marketing (Sem 3, NEP Karnataka)
We are happy to place before the teaching and the student community our book SOCIAL MEDIA MARKETING for the third
Strategic Management
This book is written as per the syllabus of BMS course of Mumbai University. The objective of this book is