Investment Management (Sem 2, BCom)
Investment Management is an essential and dynamic field in today’s fast-evolving financial environment. This book has been designed to provide students, academicians, and budding investors with a clear, structured, and analytical foundation in investment principles, risk and return dynamics, stock market indices, time value of money, and modern portfolio theories. By integrating conceptual clarity, practical illustrations, case studies, and solved problems, the book aims to build strong decision-making skills and financial insight required for effective investment planning and portfolio management.
Jurisprudence and Legal Theory (LLB, Mumbai Univ)
Jurisprudence and Legal Theory is a compulsory subject in law, irrespective whether it’s a three-year law course or a five-year integrated
Management Accounting
It is our pleasure to the readers the book entitled as an “Management Accounting” especially for the Sixth Semester B.Com
Management of Hospital Services (Sem 4, MBA)
In an era of rapid healthcare transformations, understanding the structure and management of hospital services is essential for professionals and
Management of Public Health System (Sem 3, MBA)
In today’s global landscape, public health is vital to society’s well-being. This textbook offers students and professionals a comprehensive understanding
Managerial Communication
Several of the issues that managers have been indicated and discussed in this book. Students of management need not only
Managerial Economics (1st Year BBA, NEP, Kurukshetra Univ)
Managerial Economics provides a detailed introduction of economic concepts to the management students. The book provides a basic understanding of microeconomic principles.
Marketing Management
This book, Marketing Management, addresses these issues fully. Each chapter opens with a Preview Case which will provide you some
Marketing Management
Indian marketers today are excited and are facing challenges because of technology intensive, hyper competitive global business is to take
Marketing Research (Sem 4-Telangana Univ)
The book “Marketing Research” written for students of UG courses. The subject matter is written in a simple and easily
Mass Media Research
This book is an attempt by me, to cover the SYBMM syllabus prescribed for Mass Media Research by the University
Mathematics Paper I: Complex Analysis (Sem 5, Nagpur Univ)
In succession to our B.Sc. Semester I, II, III and IV (CBS), we are happier to present the new edition
Operations Research
In today`s competitive business, engineers, executives, administrators and managers in almost all fields of business apply the techniques of Operations
Organisational Behaviour
Intensified competition among domestic private and public sector companies and multinational companies consequent upon globalisation along with strides in information
Organisational Behaviour
“As we enter the twenty-first century, the environment in which organizations operate is increasingly turbulent, rocked by forces such as
Organisational Behaviour
“As we enter the twenty-first century, the environment in which organizations operate is increasingly turbulent, rocked by forces such as
Organisational Behaviour (1st Year BBA, Kurukshetra Univ)
The book on Organisational Behaviour covers essential topics related to understanding and managing human behaviour within an organisational context. It begins with
Principles of Management
The book is endowed with latest information and developments on management functions like planning organizing delegation and decentralization, leading, global
Principles of Management
This book has been written to serve for the commerce and management students those who are interested in the field
Production and Operations Management
We have pleasure in offering Production and Operations Management to the II Semester MBA students on JNTU Anantapur / Kakinada