Marketing Finance
The scope of Marketing Finance has enormously widened in the current scenario. The liberalization has brought new opportunities and threats
Marketing Management
It gives me great pleasure to present the Fifteenth Revised and Enlarged Edition of the book on Sherlekar’s Marketing Management
Marketing Management
The book has been authored by someone with excellent educational and professional background. The book is “Complete Marketing Management Book”
Marketing Management
We have great pleasure in presenting the edition “Marketing Management” written for students of UG courses. The subject matter is
Marketing Management
We have great pleasure in presenting the first edition “Marketing Management” written for students of UG courses. The subject matter
Marketing Management
The book covers all the major marketing concepts which a student requires to understand how the business arena operates. The
Marketing Management
The arena of marketing is being swept by cataclysmic waves of revolutionary changes, of late, making some of the earlier
Marketing Management – I
This work to a certain extent grew out of my Notes prepared for the students of BBA., (HONS.) BIRM (Hons.)
Marketing Management for Sustainability (Vol. I)
Marketing Management for Sustainability Volume I is a guide that bridges marketing strategies with sustainable practices, offering businesses a roadmap
Marketing Management III
This book has been Written for Students of BBA and MBA and fully covers syllabus of BBA and MBA of
Marketing Management Simplified
“Why is marketing important? Because if no one knows you exist; You don’t really exist.” (Unknown) The heart of any
Marketing Non-Profit Organisations
With the passage of time, the contours of development have undergone radical transformation. Non-stop inventions and innovations by the human
Marketing of Financial Services
The present revision is a thorough updating of all facts and figures, keeping the basic framework intact. In all discussions,
Marketing of Service in Goobalized World
Services marketing is a wide subject to cover as it is both, business to consumer (B2C) and business to busitness
Marketing Principles and Management
‘Marketing − Principles and Management’ is intended for both graduate and post-graduate students who have courses on “Principles of Marketing
Marketing Principles and Practice
Marketing has raised the standard of living of people by bringing them in touch with products useful to them in
Marketing Research
Objectives and Specific Features of the Book The main objectives and features associated with writing this text book on Marketing
Marketing Strategies and Applications
The importance of Marketing Strategy in Business / Industry is undeniable. As such, the subject and its basic concept are
Mass Communications and Media Studies
Several thousand newspapers and magazines, several several hundred general entertainment and other channel of satellite TV, broadband internet connections on
Mass Media Laws and Regulations
The book is primarily intended for students appearing for the examinations in Journalism, Public Relations, Advertisement. Mass India and Communications,