Manpower Planning and Strategic Change
Writing this book on Manpower Planning and Strategic Change has been a wonderful and exciting journey. It all started during
Market Application and Practice
This book, Market Application and Practice, addresses these issues fully. In addition to this, man examples picked out from the
Marketing Communications
It is hoped that the present text will not only be useful to the students of management especially those who
Marketing Engineering Business Strategy and Concept
“Marketing Engineering: Business Strategy and Concept (With Case Studies)” offers business students a deep understanding on the evolving landscape of marketing,
Marketing Finance
The scope of Marketing Finance has enormously widened in the current scenario. The liberalization has brought new opportunities and threats
Marketing Management
The book ‘Marketing Management’ has system based managerial approach. It aims to integrate the vital interest of consumers, marketing managers
Marketing Management
The book has been authored by someone with excellent educational and professional background. The book is “Complete Marketing Management Book”
Marketing Management
We have great pleasure in presenting the edition “Marketing Management” written for students of UG courses. The subject matter is
Marketing Management
We have great pleasure in presenting the first edition “Marketing Management” written for students of UG courses. The subject matter
Marketing Management
The book covers all the major marketing concepts which a student requires to understand how the business arena operates. The
Marketing Management – I
This work to a certain extent grew out of my Notes prepared for the students of BBA., (HONS.) BIRM (Hons.)
Marketing Management (Concepts and Cases)
Salient Features of the Book * Covers the full syllabi on Marketing of most Indian Universities. * Contains eight new
Marketing Management III
This book has been Written for Students of BBA and MBA and fully covers syllabus of BBA and MBA of
Marketing Management Simplified
“Why is marketing important? Because if no one knows you exist; You don’t really exist.” (Unknown) The heart of any
Marketing Non-Profit Organisations
With the passage of time, the contours of development have undergone radical transformation. Non-stop inventions and innovations by the human
Marketing of Financial Services
The present revision is a thorough updating of all facts and figures, keeping the basic framework intact. In all discussions,
Marketing of Service in Goobalized World
Services marketing is a wide subject to cover as it is both, business to consumer (B2C) and business to busitness
Marketing Principles and Management
`Marketing − Principles and Management` is intended for both graduate and post-graduate students who have courses on “Principles of Marketing