Marketing Management
The book covers all the major marketing concepts which a student requires to understand how the business arena operates. The
Marketing Management
The arena of marketing is being swept by cataclysmic waves of revolutionary changes, of late, making some of the earlier
Marketing Management – I
This work to a certain extent grew out of my Notes prepared for the students of BBA., (HONS.) BIRM (Hons.)
Marketing Management for Sustainability (Vol – II)
Marketing Management for Sustainability: Volume II is a comprehensive exploration of modern marketing strategies through the perspective of sustainability and global relevance. Building upon the
Marketing Management for Sustainability (Vol. I)
Marketing Management for Sustainability Volume I is a guide that bridges marketing strategies with sustainable practices, offering businesses a roadmap
Marketing Management III
This book has been Written for Students of BBA and MBA and fully covers syllabus of BBA and MBA of
Marketing Management Simplified
“Why is marketing important? Because if no one knows you exist; You don’t really exist.” (Unknown) The heart of any
Marketing Non-Profit Organisations
With the passage of time, the contours of development have undergone radical transformation. Non-stop inventions and innovations by the human
Marketing of Financial Services
The present revision is a thorough updating of all facts and figures, keeping the basic framework intact. In all discussions,
Marketing of Service in Goobalized World
Services marketing is a wide subject to cover as it is both, business to consumer (B2C) and business to busitness
Marketing Principles and Management
‘Marketing − Principles and Management’ is intended for both graduate and post-graduate students who have courses on “Principles of Marketing
Marketing Principles and Practice
Marketing has raised the standard of living of people by bringing them in touch with products useful to them in
Marketing Research
Objectives and Specific Features of the Book The main objectives and features associated with writing this text book on Marketing
Marketing Strategies and Applications
The importance of Marketing Strategy in Business / Industry is undeniable. As such, the subject and its basic concept are
Mass Communications and Media Studies
Several thousand newspapers and magazines, several several hundred general entertainment and other channel of satellite TV, broadband internet connections on
Mass Media Laws and Regulations
The book is primarily intended for students appearing for the examinations in Journalism, Public Relations, Advertisement. Mass India and Communications,
Mastering Business Analytics From Insight to Impact
We live in an era where data is no longer merely a by-product of business activity—it is the very foundation
Materials and Purchasing Management
Materials constitute a substantial part of the cost of production. Effective materials management has, therefore, the potential to improve the
Materials Management
This book presents to the readers the various important topics coming under the purview of materials management viz., materials planning
Materials Management
Management of materials in most organisations is crucial to their sucess because the cost of purchasing, storing, preserving, moving and