MCQs in Human Resource Management and Industrial Relations
The text titled “Multiple Choice Question in Human Resource Management and Industrial Relations” is the outcome of suggestions from the
Media And Communication Management
The present edition of the book has been thoroughly revised, updated and enlarged in the light of the changes taken
Mercantile Law
The book Mercantile Law has been written primarily to meet the needs of students preparing for B. Com., B.Com. (Hon.),
Merger, Acquisition and Corporate Restructuring
In earlier years, India was a highly regulated economy. To set-up an industry various licenses and registration under various enactments
Methodology and Techniques of Social Research
This book to present a cancise, cogent comprehensive and critical exposition of the varied techniques employed in social research and
Methodology of Research in Social Sciences
This book is a response to the above perceived needs for a cross-discipline practice-oriented comprehensive book on research methodology. It
Micro Finance
We have enormous contentment in presenting the first edition “Micro Finance” written for students of PG courses. The subject matter
Micro Finance in India
Micro Finance is the buzzword in present time. Professor Mohammad Yunus, a noble Prize winner, is the main architect who
Micro Finance:Theory and Practices
This book is a collection of selected papers presented at the National seminar, 2016 on the “Emerging Trends and Challenges
Microfinance
Microfinance has emerged as an independent branch of study, an industry, a development strategy and a revolution recently. The purpose
Microfinance and Rural Women Entrepreneurship
This book takes a fresh approach to the time-honoured study of women entrepreneurship by merging the study of collaborative initiatives
Modern Business Organisation and Management
This book is designed to provide a broad and integrated introductory analysis to the study of organizations and their management-applicable
Modern Human Resource Management (Text and Cases)
Human resource is the most important resource. It is to be managed properly. The present business environment is turbulent. It
Modern Marketing
This book `Modern Marketing` is specially compiled to act as a comprehensive and reliable manual of “the principles and practices
Modern Marketing Research
Marketing Research has become an important tool of sound management. Marketing information based on marketing research has served the basic
Neuromarketing and its Applications
The science of marketing shows the incremental change, and the concept of neuroscience is widely accepted as it provides deeper
New Dimensions of Cooperative Management
I am glad that the second edition of this book is coming out in response to the demand. While the
New Paradigms in Business Management
Business Management is a dynamically changing subject. The World is constantly going through its ups and downs, globalization of trade
New Perspectives In Indian Management
“Perform your duty wholeheartedly. Thy not expect the results. Enjoy the work by doing it and hen the Western world
Occupational Stress Management
This book is meant for educational and learning purposes. The author(s) of the book has/have taken all reasonable care to