Neuromarketing and its Applications
The science of marketing shows the incremental change, and the concept of neuroscience is widely accepted as it provides deeper
New Dimensions of Cooperative Management
I am glad that the second edition of this book is coming out in response to the demand. While the
New Paradigms in Business Management
Business Management is a dynamically changing subject. The World is constantly going through its ups and downs, globalization of trade
New Perspectives In Indian Management
“Perform your duty wholeheartedly. Thy not expect the results. Enjoy the work by doing it and hen the Western world
Occupational Stress Management
This book is meant for educational and learning purposes. The author(s) of the book has/have taken all reasonable care to
Office Management
The present Seventeenth edition of the book “Office Management” incorporates almost all the changes that have taken place in the
Office Management
Today office has assumed a key role in the management of any organization. It is said, “The office is to
Office Organisation and Management
Tomorrow has suddenly arrived. The onset of twenty-first century has seen the Modern Office undergoing a technical revolution resulting in
Operating System
This book titled “Operating System” has been written for all who want to know about information technology and applications of
Operation Research
Operation Research is the systematic application of quantitative methods, techniques and tools to the analysis of problems involving operation of
Operations and Supply Chain Management
Operations and Supply Chain Management has been a key element in the improvement of productivity in businesses around the world.
Operations Management
In the 21st century, operations managers who are responsible for producing and delivering the goods and services we use everyday,
Operations Management
Operations Management focuses on getting things done and converting inputs into outputs through some conversion of transformation processes. Operations managers
Operations Research
Various techniques described in this book have been developed over a period of time, more prominently since World War II
Operations Research & Quantitative Techniques
Presenting First edition “Operations Research and Quantitative Techniques” written for students of PG courses. The related matters are written in
Organisation (Theory and Behaviour)
Organisation Theory and Behaviour is the sixth completely revised edition of the book. The book has been transformed by adding
Organisation (Theory, Structure and Design)
Organisation theory is the attempt to explain and predict the behavior of organizations through observation, analysis, and generalization. The purpose
Organisation Climate And Managerial Effectiveness
“An Organisation fails only when manager fails.” The attribute of managerial success is strongly linked with effectiveness of managers. Organization
Organisation Theory and Behaviour
Organisation Theory and Behaviour is the sixth completely revised edition of the book. The book has been transformed by adding
Organisational Behaviour
The structure of the book is well sequenced and balanced. All the 25 chapters have been clustered into five parts,