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Manpower Planning and Strategic Change
Writing this book on Manpower Planning and Strategic Change has been a wonderful and exciting journey. It all started during
Market Application and Practice
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Marketing Analytics
The book titled “Marketing Analytics” offers a comprehensive overview of marketing analytics, covering key concepts and practical applications. First Unit
Marketing Analytics Unlocked: Strategies for Business Growth (MBA)
In today’s digitally driven business landscape, data-driven decision-making has become a crucial aspect of marketing strategy. Marketing Analytics has emerged
Marketing Communications
It is hoped that the present text will not only be useful to the students of management especially those who
Marketing Engineering Business Strategy and Concept
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The scope of Marketing Finance has enormously widened in the current scenario. The liberalization has brought new opportunities and threats
Marketing for Consumer Value
We have great pleasure in presenting First edition “Marketing for Consumer Value” written for students of PG courses. The related
Marketing Management
It gives me great pleasure to present the Fifteenth Revised and Enlarged Edition of the book on Sherlekar’s Marketing Management
Marketing Management
The book has been authored by someone with excellent educational and professional background. The book is “Complete Marketing Management Book”
Marketing Management
We have great pleasure in presenting the edition “Marketing Management” written for students of UG courses. The subject matter is
Marketing Management
We have great pleasure in presenting the first edition “Marketing Management” written for students of UG courses. The subject matter
Marketing Management
The book covers all the major marketing concepts which a student requires to understand how the business arena operates. The
Marketing Management
The arena of marketing is being swept by cataclysmic waves of revolutionary changes, of late, making some of the earlier
Marketing Management – I
This work to a certain extent grew out of my Notes prepared for the students of BBA., (HONS.) BIRM (Hons.)
Marketing Management for Sustainability (Vol – II)
Marketing Management for Sustainability: Volume II is a comprehensive exploration of modern marketing strategies through the perspective of sustainability and global relevance. Building upon the
Marketing Management for Sustainability (Vol. I)
Marketing Management for Sustainability Volume I is a guide that bridges marketing strategies with sustainable practices, offering businesses a roadmap
Marketing Management III
This book has been Written for Students of BBA and MBA and fully covers syllabus of BBA and MBA of
Marketing Management Simplified
“Why is marketing important? Because if no one knows you exist; You don’t really exist.” (Unknown) The heart of any