Managerial Communication
Communication may seem easy since everyone communicates, but so is running since everyone can run. Yet, runners need training when
Managing Disasters
Disaster management is actually a management of resources and informations relating to disastrous events and is measured by how one
Managing For Excellence
Excellence is a continuous journey. When one goal is achieved. we have to again strive hard for another higher and
Managing Human Resources in Global Environment
As more firms move outside their domestic world of international business, the globalisation of world markets appears to be gaining
Managing Occupational Health in Service Industries
This volume is an outcome of a study on occupational health in industry. The views and findings presented in this
Managing Organisations
This title Managing Organisations provides basics of management and behavioural aspects in organisations. The content covers the syllabus of management
Managing Organizaton
During the years since Independence, Indian organizations have evolved to adopt and implement management practices adhering to global standards. Today,
Managing Twentyfirst Century Organisation
The book “Managing TwentyFirst Century Organisation” aims at creating a cohesive understanding of various aspects of management that are essential
Manpower Planning and Strategic Change
Writing this book on Manpower Planning and Strategic Change has been a wonderful and exciting journey. It all started during
Market Application and Practice
This book, Market Application and Practice, addresses these issues fully. In addition to this, man examples picked out from the
Marketing Analytics
The book titled “Marketing Analytics” offers a comprehensive overview of marketing analytics, covering key concepts and practical applications. First Unit
Marketing Analytics Unlocked: Strategies for Business Growth (MBA)
In today’s digitally driven business landscape, data-driven decision-making has become a crucial aspect of marketing strategy. Marketing Analytics has emerged
Marketing Communications
It is hoped that the present text will not only be useful to the students of management especially those who
Marketing Engineering Business Strategy and Concept
“Marketing Engineering: Business Strategy and Concept (With Case Studies)” offers business students a deep understanding on the evolving landscape of marketing,
Marketing Finance
The scope of Marketing Finance has enormously widened in the current scenario. The liberalization has brought new opportunities and threats
Marketing for Consumer Value
We have great pleasure in presenting First edition “Marketing for Consumer Value” written for students of PG courses. The related
Marketing Management
It gives me great pleasure to present the Fifteenth Revised and Enlarged Edition of the book on Sherlekar’s Marketing Management
Marketing Management
The book has been authored by someone with excellent educational and professional background. The book is “Complete Marketing Management Book”
Marketing Management
We have great pleasure in presenting the edition “Marketing Management” written for students of UG courses. The subject matter is
Marketing Management
We have great pleasure in presenting the first edition “Marketing Management” written for students of UG courses. The subject matter