Principles of Public Relations
Why this book? – To help perceive what is Public Relations. – What it can do and what it will
Print Media and Journalism Studies
The presented book is compiled to adhere to the journalism curriculum prepared under India’s new education policy. This book benefits
Print Media VS Online Media
In the present century, emergence of internet and online media poses many challenges. The online media has enormously affected print
Product and Brand Management
In the wake of globalization, the corporate world is realizing potentiality and significance of product and brand management in shaping
Product Management
Product Management is evolving as a major discipline considering the fact that marketing is now given thrust by the companies.
Product Management
The new millennium begins with an array of new products-swine flu vaccine, anti-cancer drugs, anti-Aids products, powerful netbooks and notebooks,
Production and Materials Management
The increasingly competitive nature of markets in the 21st century has reemphasized the key role of production/operations together with materials
Production and Operation Management
Production and Operation Management (POM) is about the transformation of production and operational inputs into outputs, that when distributed, meet
Production and Operations Management
The second revised edition of this book was published in the year 2008 and the third revision was long overdue.
Production and Operations Management
Before the sub-prime crisis and the consequent failure of the overleveraged US and European banks, Indian economy was growing at
Production and Operations Management
The production and operations function is considered to be at the heart of any business. Production and Operations Management focuses
Production and Operations Management
This book will act as a comprehensive guide to ‘Production and Operations Management.’ It covers everything from the history to the
Production Management and Materials Management (Mumbai Univ)
This book primarily aimed to meet the requirements of the subject “Production Management and Material Management” for students of BMS
Productivity Techniques
This book is written because we do not believe that failure is inevitable. Indeed, with the vigorous application of Productivity
Project Appraisal and Financing
It would be to state the obvious that this world has been built project-by- project. If you look up the
Project Management
In the post economic liberalisation era, “Project Management” is a subject that is assuming greater importance and is bound to
Project Management
This book is designed especially two categories of readers students and professionals. Students of professional programmers (like BBA, MBA, ICWA,
Project Management
In preparing this book, I have freely drawn the material from Indian and foreign authors who have provided a sea
Project Management
What is unique about this book? This book is a blend of theory and practical aspects of Project Management in
Project Management and Control
The book has been thoroughly updated with the latest developments in the project management and implementation activities. One important change