Innovation Management
The book is an outcome of our interest in the subject as teachers and trainers for the last five years.
Integrated Marketing Communication
Text will not only be useful to the students of management especially those who intend to specialize in marketing, but
Intellectual Property Laws
This book “Intellectual Property Laws” is intended for Researchers, Lawyers, Academicians and Students preparing for judicial service and Civils examinations.
Interactive Marketing
This book on Interactive Marketing is unique and serves as support to the practitioners and the students as well. The
International Business (Text and Cases)
The recent globalisation, liberalisation, information technology revolutions, establishment of new international institutions World Trade Organisation and competition brought paradigm shifts
International Business Dynamics
We have great pleasure in presenting First edition “International Business Dynamics” written for students of PG courses. The related matters
International Business Environment
Business decision in general and strategies in particular are influenced by the business environment – those external factors like the
International Business Management
International trade and investment have been growing at a phenomenal speed after globalization and liberalization. The establishment of the WTO
International Finance
The present revision of this book has to be viewed in the background of the basics on which it was
International Financial Management
Robust economic growth, an improved investment environment and opening up of critical sectors like- telecommunications, civil aviation, refineries, and construction
International Financial Management
The present book on “International Financial Management” has been written for M.Com. and MBA students for their enhancement in knowledge
International Financial Management
The topic in the text are covered from the perspective of a person who wishes to learn about the financial
International Financial Management
This book is intended for all students of Finance and Management, in all Management Institutes and Universities. The objectives of
International Financial Management
This book is intended for all students of MBA (Finance) of various Universities and Management Institutes and the same can
International Human Resource Management
The third edition of the book covers all significant and recent areas of International Human Resource Management. Distinctive Features of
International Industrial Relations
International Industrial Relations has attained significant height in the border less world due to complexity. Industrial relations pose one of the
International Marketing
The discipline of International Marketing is gaining more and more importance with the advancing universal liberalization and the concomitant globalization.
International Marketing
This is a book about International Marketing in the simplest and most direct form. Our goal was to write a
International Strategic Management
In view of persistently growing liberalization of economic system across the world and economic interdependencies, globalization of markets, free flow
International Trade and Export Management
International trade plays a very important role in the economic development and sustenance of most of the nations. The fact