Integrated Marketing Communication

Text will not only be useful to the students of management especially those who intend to specialize in marketing, but

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Intellectual Property Laws

This book “Intellectual Property Laws” is intended for Researchers, Lawyers, Academicians and Students preparing for judicial service and Civils examinations.

₹575.00 – ₹1,475.00
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Interactive Marketing

This book on Interactive Marketing is unique and serves as support to the practitioners and the students as well. The

₹950.00
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International Business

This book “International Business” is comprehensive and practical, covering core concepts with real-world examples, caselets, case studies and organisational consequences.

₹498.00
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International Business

We have great pleasure in presenting the First Edition of the book “International Business” written for the students of Post

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International Business

In the last 7 years, tremendous changes have taken place in Indian and global economies, which has made me update

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International Business (Text and Cases)

The recent globalisation, liberalisation, information technology revolutions, establishment of new international institutions World Trade Organisation and competition brought paradigm shifts

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International Business and Entrepreneurship

The first edition of International Business and Entrepreneurship focuses on the two most important characteristics of managerial decision-making in the

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International Business Dynamics

We have great pleasure in presenting First edition “International Business Dynamics” written for students of PG courses. The related matters

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International Business Environment

Business decision in general and strategies in particular are influenced by the business environment – those external factors like the

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International Business Management

International trade and investment have been growing at a phenomenal speed after globalization and liberalization. The establishment of the WTO

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International Finance

The present revision of this book has to be viewed in the background of the basics on which it was

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International Financial Management

Robust economic growth, an improved investment environment and opening up of critical sectors like- telecommunications, civil aviation, refineries, and construction

₹600.00 – ₹950.00
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International Financial Management

The present book on “International Financial Management” has been written for M.Com. and MBA students for their enhancement in knowledge

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International Financial Management

The topic in the text are covered from the perspective of a person who wishes to learn about the financial

₹698.00 – ₹1,250.00
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International Financial Management

This book is intended for all students of Finance and Management, in all Management Institutes and Universities. The objectives of

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International Financial Management

This book is intended for all students of MBA (Finance) of various Universities and Management Institutes and the same can

₹550.00 – ₹1,595.00
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International Human Resource Management

The third edition of the book covers all significant and recent areas of International Human Resource Management. Distinctive Features of

₹825.00 – ₹1,895.00
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International Industrial Relations

International Industrial Relations has attained significant height in the border less world due to complexity. Industrial relations pose one of the

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International Marketing

The discipline of International Marketing is gaining more and more importance with the advancing universal liberalization and the concomitant globalization.

₹650.00 – ₹1,050.00
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