International Marketing
This is a book about International Marketing in the simplest and most direct form. Our goal was to write a
International Strategic Management
In view of persistently growing liberalization of economic system across the world and economic interdependencies, globalization of markets, free flow
International Trade and Export Management
International trade plays a very important role in the economic development and sustenance of most of the nations. The fact
Internet Age – Marketing with Social Media
This is just not about information on social media but a guide on how to effectively leverage the tools. We
Internet Marketing of Tourism
The book on Internet Marketing of Tourism has been designed to provide a first hand knowledge about Internet Marketing to
Introduction to International Business
Introduction to International Business – In its First edition introduces the undergraduate and the postgraduate students to the emerging and
Introduction to Research Methodology (Theory and Project Report)
In recent years, the role of research in various fields of management related to economics, commerce, business, industry, trade or
Introduction to Rural Marketing
The revised and enlarged third edition of the book “INTRODUCTION TO RURAL MARKETING” is specially designed to meet the needs
Investment And Securities Markets In India
The Indian Economy and Financial markets are in a State of disarray and are undergoing various transional changes, during 2008
Investment Management
The theory and principles of Investment Management remain unaltered but the backdrop of the operations of investment and the practices
Investment Management
Investment Management is a useful insight to the world of investment. In India, the interest in investment has become alive
IT for Managers
In this day, everybody is required to have knowledge of Information Technology and Computer application in business. Who wants to
Judgement Writing An art to be Mastered (In Civil Cases)
“Judgement Writing An art to be Mastered (In Civil Cases)” is a concise and valuable resource designed specifically for students preparing
Knowledge Human Resource Management
The book is essentially an outcome of some of our industrial and consulting work in integrating knowledge management with human
Knowledge Management
This book is about knowledge, how to capture it, how to use for business development, how to create competitive advantage
Knowledge Management and Innovation
We have great pleasure in presenting the first edition “Knowledge Management and Innovation” written for students of UG courses. The
Labour Law
This is the first book on Labour Laws which gives the glossary of words in Marathi, Gujarati and Hindi for
Labour Law and Industrial Relations – I
This labor law book is an attempt to unravel the complexities of a few labor legislations in India, with a